Study Outlines Ways to Avoid Talent Trouble
ANA Recommends Advertisers Become Proactive In Managing Contracts, Payments
Advertising
Success Story: Buyers Get Into the Act
By Sheree R. Curry When ABC affiliate KRGV-TV in Weslaco, Texas, decided to redesign its Web site to allow for streaming video of news footage, it expanded the idea to include 30- and 60-second video streams from advertisers. To launch…
Fewer Films in Hopper Mean Upfront Worries
MGM Sale, Miramax Caution Put Predictable Network Revenue Source in Question
Success Story: Homer Bingo is a Winner
Max Media has shuffled its TV ownership in Great Falls, Mont. In November it sold its NBC affiliate KTGF-TV to Destiny Communications, and by December it became the owner of ABC affiliate KFBB-TV, the No. 2 station in town. But…
Advantages of Working ‘Outside-In’
Planners Who Approach Advertising from Consumer’s Perspective Find a Straighter Path of Communication
Success Story: Stations Sow Safe Schools
The recent fatal shootings at a Minnesota high school have directed attention to programs that TV stations and local sponsors in other markets have put in place to encourage students to help nip violence in the bud. Some of the…
Viewing VOD as a Marketing Tool
Enemy of Commercial TV Could Be Its Savior
Map Behavior for Brand Messaging
Dig Deep, Be Enterprising With Research Resources to Form a True Picture of a Target’s Traits, Preferences
Univision: Come to Where the Ratings Are
Spanish-Language Network Heads to Upfront Touting Impressive Gains in 18-34 Demo
Disney: Cross-Platform Deals Are Alive and Well
Firm Undaunted as Viacom Shifts Strategy, Integration Falls Short of Expectations