ABC’s owned-and-operated WABC-TV in New York puts on a lot of local advertiser-sponsored community affairs programs in the interest of children, but it goes above and beyond 30-second spots to do half-hour-long programs and host receptions.“Above and Beyond: Inspiring Students…
Ads, Made More Attractive by DVR Technology, Now Frequently Carry Ratings Guarantees
Media agency Carat is laying the groundwork for a series of consumer focus groups on interactive television it will conduct in September. The goal of the groups will be to distinguish what consumers actually want from an interactive ad versus…
Burger Empire Commits to Youth-Oriented ‘Brand Journalism’ Approach to Advertising and Sees Results
Former OMD Exec Emphasizes Ads Must Be Entertaining or Informative to Be Effective
By Bradley JohnsonAdvertising Age Two decades after “thirtysomething,” get ready for 50-something. Boomers will reach a milestone at the end of the next TV season: More than half of baby boomers will be age 50 or older. They will leave…
“American Idol” may be a popular show, but the chances of talented teens from a local market appearing on the program are slim. That’s why Capitol Broadcasting-owned Fox affiliate WRAZ-TV in Durham, N.C., hosts its own ad-supported singing contest.WRAZ’s version…
Cultivating Rapport Between Adversarial Departments Makes Everyone a Winner
Take a Path of Less Resistance: Present Your Message With Programming That Inspires Viewer Group Affinity
‘Today,’ ‘Early Show’ Make Most of Surplus Prime Promo Time