MSNBC has uncorked an eye-catching, lighthearted, what-the-hell promotional campaign for “The Situation With Tucker Carlson” that spoofs ’70s cop shows.MSNBC’s spot for “Tucker Carlson,” which premiered June 13, “is a big swing for the fences. It’s different than anything we’ve…
Enhancements That Deliver More Productivity Will Grab Attention
Project Wanamaker Tests Whether Gifts Decrease Ad Skipping
Planners May Have to Pay More Attention to Data Previously Considered Expendable
By Ira TeinowitzAdvertising Age The pace of change occurring in household technology is far faster than many understand, according to presentations at the American Advertising Federation conference, held earlier this month in Nashville, Tenn. The conference, which brought 1,200 attendees…
Study Finds Young Adults Least Likely to Own U.S.-Made Cars
Aggressive Upfront Pricing Forced Buyers to Explore Options
When KVEW-TV in Kennewick, Wash., wanted to drive traffic to its Web site, the ABC affiliate launched an ad sales promotion that allowed advertisers to release additional information online about their products and services.“Ask the Professional,” which began as “Ask…
Price Hike Expectations Scaled Back as Broadcast Networks Flex Muscle in Early Deals
But Broadcast Schedulers Prefer Tried-and-True to New Shows