Applying the Power of the 5th Habit
Take a Path of Less Resistance: Present Your Message With Programming That Inspires Viewer Group Affinity
Advertising
Tips to Spice Up a Local Market Plan
Enhancements That Deliver More Productivity Will Grab Attention
To Make Them Watch, Offer Some Incentives
Project Wanamaker Tests Whether Gifts Decrease Ad Skipping
Alternative Sources Gain Significance
Planners May Have to Pay More Attention to Data Previously Considered Expendable
As Technology Advances, Consumers’ Role is Key
By Ira TeinowitzAdvertising Age The pace of change occurring in household technology is far faster than many understand, according to presentations at the American Advertising Federation conference, held earlier this month in Nashville, Tenn. The conference, which brought 1,200 attendees…
‘Made in USA’ Not a Draw for Consumers
Study Finds Young Adults Least Likely to Own U.S.-Made Cars
Cable’s Folly May Be Syndie’s Gain
Aggressive Upfront Pricing Forced Buyers to Explore Options
Success Story: Ad Sales Lead to Web Hits
When KVEW-TV in Kennewick, Wash., wanted to drive traffic to its Web site, the ABC affiliate launched an ad sales promotion that allowed advertisers to release additional information online about their products and services.“Ask the Professional,” which began as “Ask…
Cable Takes Back Seat in Soft Upfront Market
Price Hike Expectations Scaled Back as Broadcast Networks Flex Muscle in Early Deals
Former Ratings Champs See Significant Declines
But Broadcast Schedulers Prefer Tried-and-True to New Shows