A new report provides a figure for the percentage of television viewing that is done “live” or in real time — without the help of a recording device or the Internet — and the figure is lower than most people…
Turner Broadcasting is reorganizing its ad sales division following the departure of longtime Turner exec Linda Yaccarino for NBCUniversal, B&C reports. Joining Turner is veteran Donna Speciale, president of MediaVest USA. Yaccarino left in October to head sales for NBCU’s…
Responding to a suggestion from Republican presidential front-runner Mitt Romney that PBS air advertisements, PBS President and Chief Executive Paula Kerger said that won’t happen, reports the Los Angeles Times’ Show Tracker blog. Kerger said Federal Communications Commission rules prohibit…
An advertiser that suspended a campaign featuring Alec Baldwin after the "30 Rock" star had a bad moment on an American Airlines flight last month has reinstated the campaign, reports the New York Post. Supermarket giant Wegmans ran the campaign…
While NBC said it sold the last of its Super Bowl ad inventory around Thanksgiving, the network may end up with some additional spots to sell, Brian Steinberg reports in Advertising Age. That’s because two advertisers, whom NBC declined to…
Some Super Bowl advertisers are considering longer-form commercials during this year’s game, hoping to bring back the type of epic ads epitomized by the "1984" Apple spot, reports Brian Steinberg in Advertising Age. Nevertheless, only Volkswagen has announced plans to…
MTV is pushing its upfront to later in 2012, made more confident by improved ratings, reports former TVWeeker and our good friend Jon Lafayette in B&C. The network will host its upfront presentation in April, instead of February, when it had been…
Republican presidential candidate Mitt Romney outlined measures he wants to impose on PBS, saying he wants to end government subsidization of the service, according to The Hollywood Reporter. "Big Bird is going to have advertisements," the candidate told Iowa supporters…
The show that replaced Glenn Beck — who left Fox News after alienating advertisers — appears to be a success story for the cable network. "The Five" was conceived by network Chairman Roger Ailes as a temporary fix for the…
A surge in auto sales is forecast for 2012, which should translate to strength in the TV advertising market. Automotive News reports: “Rising employment, better credit availability, new products and urgency to replace aging vehicles will drive U.S. auto sales…