Advertising

Cablevision, Group M Reveal Milestone in Move Toward Addressable Ads

Cablevision and Group M have joined forces for what the companies say is an industry first–delivering advertising simultaneously from five different marketers during a single 30-second commercial spot, MediaPost reports. The achievement involves almost 3 million homes in the New…

Measurement Firm Launches Service to Create Audience Profiles Based on Shopping Behavior

The TV, Internet and radio audience measurement service Kantar Media announced that it is launching a media planning tool that creates television audience profiles based on shopping behaviors. The new tool, RapidView, will provide marketers with measurement of details including…

TV Advertisers Borrow a Page From the Web, Use New Technology to Zero In on Target Viewers

Tech firms and data-gathering services are joining forces with cable and satellite TV operators to step up efforts to match specific types of viewers with specific types of advertising, The Wall Street Journal reports. The approach borrows a strategy widely…

Upfront Market May See Double-Digit Gains This Year

The upfront television market this year could see "double-digit" gains in advertising rates, helped by a revitalized auto market and battles between wireless carriers, the New York Post’s Claire Atkinson reports. Given the health of the advertising market, ratings-poor NBC…

Cable Sees Surge in Ad Revenue

Cable advertising posted a healthy increase in 2010, according to the Cabletelevision Advertising Bureau, reports B&C. Ad revenue jumped 12% last year, reaching $27.1 billion, the group reported. National network ad revenue rose 9.6% to $20.5 billion, while local cable…

After Promising Debut, Oprah’s OWN Is Now Pulling In Fewer Viewers than Discovery Health

After a promising debut in January, Oprah Winfrey’s OWN is now pulling fewer viewers than little-watched Discovery Health, the network it replaced, reports the New York Times. The fledgling network drew an average of 135,000 viewers on average in February,…

Former TVWeek Employee Wins Oscar; Plus a Review of Sunday Night’s Academy Award Telecast

TVWeek Open Mic blogger Chuck Ross writes about a former TVWeek employee who won an Academy Award this past Sunday night. Please click here to read this fun piece. And TVWeek Open Mic blogger Hillary Atkin bring her unique insights…

…Meanwhile, CBS Contemplates Life After Sheen for ‘Two and a Half Men’

All is far from quiet on the Charlie Sheen front, with the gossip mill working overtime and possibly even a little real news in the mix. Here’s a roundup of the latest available tidbits: Warner Bros. has ordered the crew…

NBC Looking for Record $210 Million From Ads for Super Bowl in 2012

NBC is already talking with advertisers and media agencies about ads for Super Bowl XLVI, set for Feb. 5, 2012, Advertising Age reports. And the network has been quiety testing the waters for what would amount to a hefty price…

Big Deal For Media Planning, Buying: Rentrak Set-Top Data Will Be Available to Media Agencies Via Donovan Data Systems, Which Powers a Lot of the Back Office Work for the Agencies

Rentrak, which has access to data from 17 million set-top boxes in 210 markets, will integrate some of its most desired database information into Donovan Data Systems (DDS), which are revalant in many advertising agencies. Our good friend Joe Mandese…