With ESPN Giving up Commercial Time Worth $1 Million for LeBron James’ Announcement, Questions Arise Over Infomercial-Like Approach
ESPN’s decision to give an hour of its prime-time schedule tonight, (Thursday, July 8, 2010, at 9 p.m. ET) to LeBron James to make his team pick announcement is raising a number of questions. These questions range from the ethics of the plan to how…