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With ESPN Giving up Commercial Time Worth $1 Million for LeBron James’ Announcement, Questions Arise Over Infomercial-Like Approach

ESPN’s decision to give an hour of its prime-time schedule tonight, (Thursday, July 8, 2010, at 9 p.m. ET) to LeBron James to make his team pick announcement is raising a number of questions. These questions range from the ethics of the plan to how…

Moody’s: Broadcast Television Industry Could Worsen in Credit Market over Next 12-18 Months

The U.S broadcast television industry could see its credit conditions worsen over the next 12 to 18 months, according to Moody’s Investors Service, the Hollywood Reporter reports. While near-term trends are positive, such as expected advertising gains from the November…

Follow the Money: How Much Fox Really Pays–and Makes–From ‘American Idol’

So how much does the No. 1 show on TV, "American Idol," really cost Fox, and how much does the network make from the show? An article by Joe Flint of the the Los Angeles Times provides some of those answers….

LeBron James to Announce His Decision on ESPN During Hourlong Special, with Proceeds Directed to a Charity

NBA superstar–and free agent–LeBron James will announce which team he’s choosing to sign with during a one-hour special on ESPN Thursday night at 9 p.m. ET, reports ESPN.com. According to a request from James, the special is likely to sell ads…

Syndie Upfront Up 15%

Advertisers spent about 15% more money buying ad time during this year’s syndication upfront compared to last year’s upfront, TVNewsCheck reports. The tally will be about $2.35 billion in ad sales for the syndication marketplace, versus $2 billion during last…

TVWeek E-Newsletter Holiday Schedule

After today, Friday, July 1, the next day we will publish our three daily e-newsletters: TVBizWire, E-Daily and the Daily Viral Video, will be Tuesday, July 6th. Meanwhile if there is breaking news we’ll post it on our website and…

No Fife and Drum March for Leno: He’s Actually Behind Conan’s Ratings

Interesting analysis by Bill Gorman of TVbytheNumbers on "The Tonight Show," Leno vs. Conan. Gorman writes, "In the four weeks that Jay Leno’s Tonight Show overlapped with Conan’s on a calendar week basis (2010 vs. 2009) he’s finished behind Conan….

My Mother Thanks You: Media Agencies, Marketers Thrilled With Nielsen Reversing Course, Adding Live Program Ratings Back Into Local Market Reports

After protests from media agencies and marketers, Nielsen said it will reverse its decision to eliminate live program ratings and will include them again in its local market reports, according to a story in Mediaweek. The company said it will include…

Back to the Future: Guess What Revived, Formerly Canceled Series Was The Highest-Rated Show In All TV Among Young Men on Thursday Night, June 24

Well, the folks over at Comedy Central could not be happier. In the latest example of an animated series rising from the dead (check out the history of "Family Guy"), "Futurama" blasted off on Comedy Central last Thursday night, June…

Ad Age’s Annual Ratings Share Chart for the New TV Season; Plus: Why Advertisers Are Paying More for Less

What will be watched   SUNDAY ABC CBS NBC FOX CW 7 P.M. (ET) America’s Funniest Home Videos 4.17 60 Minutes 7.83 Football Night in America 3.2/5.9 The OT 7.15 8 P.M. (ET) Extreme Makeover: Home Edition 5.48 The Amazing…