Advertising

Belo’s WFAA in Dallas First Station in the Top Ten to Sign with Rentrak’s Service That Gets Data from Set Top Boxes

Rentrak’s set-top box based local ratings service, called StationView Essentials, has now signed up over 25 stations, including it’s first breakthrough in a top 10 market, Dallas. Belo’s ABC affiliate, WFAA has signed up, Rentrak has announced. Rentrak’s set-top data…

Bill Regulating Commercials Passes Senate Committee

A bill that would require commercials to tone it down when it comes to how loud they are broadcast–that has already passed the U.S. House of Representatives–has now passed the Senate Commerce Committee and will go to the full Senate for a vote, reports…

CBS Concludes Upfront Sales, with ABC and NBC Close Behind

The primetime upfront marketplace, at least for the broadcast networks, is drawing to a close. CBS’ total should fall between $2.4 billion to $2.6 billion, with price increases ranging from 9% to 10% Advertising Age’s Brian Steinberg reports. In addition, buyers…

Commentary: Why Apple’s Move Allowing Its Safari 5 Browser to Block Ads is Disingenuous

In a commentary about Apple allowing its Safari 5 Browser to block ads by Wired’s Epicenter writer Eliot Van Buskirk, he explains what he thinks are Apple’s hidden motives. As Van Buskirk himself writes, "It may seem like a subtle…

Fox Wraps up Upfront and Sells 80% of Available Super Bowl Time

Fox wrapped up its last upfront sale on June 3, and demand for NFL airtime by automakers was so great that the network also sold 80% of available spots Super Bowl by the end of the week, reports Anthony Crupi…

Oprah’s OWN May Secure Big Ad Deal with Major Auto Manufacturer, Giving the Automaker Exclusivity on Some Programming

Oprah Winfrey’s OWN, the talk-show host’s cable channel, may soon finalize a "sizable" advertising deal with a major auto manufacturer, reports the New York Post. The deal, with General Motors, would mark the yet-to-be-aired network’s third major sponsorship, following agreements with Procter…

Videos: McDonald’s New Gay-Friendly Ad in France; Then Bill O’Reilly’s Reaction to It

TBS Looking for Broadcast Network Ad Rates Regarding Conan

TBS is aggressively looking to get advertising rates on the same level as or higher than top-dollar broadcast television rates during Conan O’Brien’s new talk show this fall, the New York Post reports. The Post says media buyers are claiming…

More Boycotting by Toyota Dealers of ABC TV Stations

Toyota dealers are once again boycoting ABC stations, as the dealers are displeased by the coverage ABC News is giving Toyota’s problems with their cars. The latest: In the New York City area Toyota dealers are boycotting ABC stations–in this…

The Upfront Marketplace is Moving; ABC/Disney’s Iger, CBS’ Moonves Like What They See So Far

Led by 18-49 demo leader Fox, the upfront marketplace was moving apace yesterday, Wednesday, June 2, reports Advertisng Age. And what’s going down thus far please the top executives at ABC/Disney and CBS. According to the article, written Wednesday afternoon,…