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Despite Shaky Economy, Political Advertising Expected to Boom — Perhaps Double That of 2008

Even though the economy is still shaky, political campaigns are planning on pulling out the stops when it comes to advertising up through the Nov. 2 elections, reports Adweek. One estimate from Borrell Associates pegs political advertising this year reaching…

Report: Television Advertising Sales Predicted to Remain Healthy in 2nd Half of Year

Television advertising sales should remain strong in the second half of the year, The Hollywood Reporter reports, citing TV executives, Wall Street analysts and entertainment company CEOs.  Scatter ad pricing "looks to be pacing up 15%-20% on average while the…

Apple to Shutter Mobile Ad Network After Buying It for $250 Million

Apple will shut down Quattro Wireless, a mobile ad network it bought earlier this year for $250 million, after using the service to build its iAd mobile ad platform for its devices, reports Advertising Age.  The closing of Quattro means…

Martha Stewart’s Move to Hallmark–a Potential Game Changer for the Network–Sparks $5 Million-Plus Marketing Campaign

Hallmark Channel is pulling out the stops–and likely spending between $5 million and $8 million–to make consumers aware of Martha Stewart’s shift to the network on Sept. 13, reports Brian Steinberg in Advertising Age. Hallmark is committed to eight hours…

Maker of BlackBerry Looking to Buy Ad Network; Wants to Keep Up With Google’s AdMob and Apple’s iAd

Research in Motion (RIM) the maker of the popular BlackBerry PDA’s, is looking to buy a mobile advertising unit, The Wall Street Journal reports. [Since the WSJ is behind a firewall and may charge you to read this story, a…

Sure, HDTV Is Available on 20-Inch TV Screens, but Does It Matter?

Getting the top-quality high-definition television resolution on a smaller set sounds like a good deal — after all, a 20-inch set will set you back just $300 — but in reality, the benefits of such sharp resolution on small screens…

No Critical Huzzahs Like ‘Mad Men,’ But TNT’s ‘Rizzoli & Isles’ and Shows Like It are Cable’s Meat & Potatoes

TNT’s "Rizzoli & Isles" has generally received lukewarm reviews, but it’s still no surprise why this female buddy show is considered one of the summer’s breakout hits, reports Brian Steinberg in Advertising Age Its ratings have been robust for a…

Google TV Ads Sign on DirecTV For Auction-Based Ad System

Google TV has signed on DirecTV for Google’s auction-based ad system, reports our friend David Goetzl at MediaDailyNews. Google TV also represents inventory on Dish Network. Thus Goetzl writes, "[T]he chance to reach 33 million homes — which is a…

Where’s the Beefcake? From Commercials to Viral Video Star to Movie Deals

One of the biggest stars to emerge from a commercial since Clara "Where’s The Beef" Peller has gone from TV commercials to Internet video sensation and now the movies, reports Media Bistro. Isaiah Mustafa, the Old Spice guy, has been…

DirecTV Taps Google to Sell Ads for 11 Networks Including Bloomberg and G4

DirecTV has signed a deal with Google for the Internet company to sell ads across 11 networks airing on the satellite operator, reports Multichannel News. The deal will allow Google TV Ads to sell inventory across all dayparts on local…