Advertising

How the Steven Slater Story–He Is the Flight Attendant Who Took the Evacuation Slide to Quit His Job This Week–Is Stifling JetBlue’s Social Media Strategy

The story this week of the JetBlue flight attendant who flamboyantly left his job by activating a plane’s evacuation slide after an altercation with an unruly passenger has caught the public’s imagination, but JetBlue has had a hard time talking about it. "At…

Disney to Become More ‘Aggressive’ in How Soon It Will Release Movies to VOD Services; Could They Be Put on VOD Before DVDs Are Released?

In a call with analysts on Tuesday, Aug. 10th, 2010, to discuss third quarter earnings, Walt Disney Co. CEO Bob Iger "said the company would become ‘aggressive’ in experimenting with how soon it release its movies to the home through…

After Tough Times in Recession, Web Video Makes a Comeback with Advertisers

Advertisers and backers are beginning to return to entertainment videos made exclusively for the Web, following a tough time during the start of the recession, the New York Times reports. One recent example, according to the article, is a branded entertainment…

The Annual Summer TCA Tour is Over. How’d the Broadcast Networks Do?

The annual summer gathering here in Hollywood of the Television Critics Association in now over, and TVWeek Open Mic blogger Hillary Atkin tells us how she thinks the broadcast networks did. From memorable quotes to party time, Atkin was there….

Segall Hired as VP/Publisher at Company That Owns Deadline.com

Clearly, the biggest story about those who write about Hollywood over the past several years has been the rise of Nikki Finke and her Deadline.com. Now Mail.com Media Corporation (MMC), whose portfolio includes Deadline.com, has hired someone on the business…

Red-Hot Television Advertising Market Powers Ahead Despite Mixed Economic Trends

The red-hot market for television advertising continues to power ahead despite mixed macroeconomic trends, reports The Hollywood Reporter. The ad market is getting some help by increased spending from the country’s biggest advertisers, such as Procter & Gamble and General…

Rebounding Economy, Stronger Ad Market Cited as Viacom Revenues Surge

For the second quarter, Viacom posted net earnings of $420 million, an increase of 52% from a year ago at this time, reports B&C. Company executives noted improvements in the advertising market and the economic landscape as a whole, along…

Conan O’Brien’s New Show on TBS Attracting Broadcast-Like Ad Rates

Conan O’Brien’s new late-night program on TBS is attracting rates "on parity with broadcast" pricing, according to Time Warner Chairman Jeff Bewkes on an earnings conference call Wednesday, reports Mediaweek. The news raises the question as to whether late-night might…

Uproar Over Title Won’t Hurt ‘$#*! My Dad Says,’ According to Advertising Experts–But Show Had Better Be Funny

After the Parents Television Council sent a letter to 300 advertisers asking them to stay away from CBS’s "$#*! My Dad Says," industry marketers say the only issue that may keep advertisers away is if the show isn’t funny, according…

FX Chief John Landgraf: Any TV Executive ‘Who Tells You They Don’t Wish the DVR Had Never Been Invented Is Lying”

John Landgraf, speaking as president of FX, blasted the fact that digital video recorders had ever been invented, reports TV Critic Ed Martin, who writes for the Jack Myers Media Business Report. Landgraf, speaking at the TV Critics Association’s annual…