Advertising

AMC Offering Deals that Include Interactive Ads Using Technology Developed by Canoe Ventures

AMC is hoping national advertisers will take advantage of some interactive technology at least for part of their buys, Media Daily News reports in an article by our friends and former Ad Age colleagues, Joe Mandese and David Goetzl. According to…

Forecast Indicates U.S. Ad Spending Has Bottomed Out; TV and Online Seen Outpacing Other Media

A new forecast indicates ad spending in the United States bottomed out earlier this year, with the overall figure for 2010 expected to decline 1.3 percent to $145 billion, down from the $147 billion spent in 2009. U.S. ad spending…

Could Massage Habit Be Behind Al and Tipper’s Breakup? Gore Accused of Sexual Abuse by Masseuse

The news that Al and Tipper Gore were separating shocked many who thought the pair had a rock-solid relationship, but the New York Post’s Page Six is reporting another surprising development: a masseuse in Oregon is accusing the former vice…

With Market Not as Strong as Broader TV Marketplace, Kids’ Upfront Draws to Close with 3-5% Rise

In a market that wasn’t as strong as the general television marketplace, the kids’ television upfront is closing with a rise of between 3% to 5% in sales, reports Anthony Crupi in Mediaweek. The total volume for the children’s television…

Rose Bowl Loses Longtime Sponsor

Citing issues surrounding the takeover of the Rose Bowl college football broadcast by ESPN, the game’s prime sponsor for seven years is bowing out, reports Sports Business Journal. Citi, which has decided not to renew its agreement with the BCS…

NASCAR to Air Race in 3D

NASCAR will jump into 3D programming with the July 3 broadcast of the Coke Zero 400 powered by Coca-Cola on TNT at 7:30 p.m. ET. The 3D production will be a collaboration between NASCAR Media Group and Turner Sports. It…

‘Oprah’ Finale to Score Huge Advertising Prices, With Spots Possibly Ranging as High as $1 Million

The finale of "Oprah" will score huge advertising prices, perhaps as high as $1 million, as advertisers pay up to reach viewers tuning in to see her sign off, reports Jon Lafayette in B&C. CBS Television Distribution is seeking prices…

Upfront Analysis: Why Marketers Are Back in Love with TV

Marketers are back in love with TV, reports Brian Steinberg at Advertising Age. According to the article, "Indeed, as marketers examine all sorts of new-media options, they may be finding that TV is a better buy for the money. "In…

Dawn Dish Soap Cleaning Oil-Tainted Birds, Cleaning Up on Free Air Time

Dawn, the dish washing liquid soap, has been showing a commercial for a long while about how its product is gentle enough to clean birds who have been victims of oil spills. Now the company is getting free network exposure because…

Pictures: It’s Friday and Here’s Your Weekend Eye Candy, One for the Girls and One for the Boys (Did We Mention Partially-Clad Famous Actress and Partially Clad Sports Star?)

OK, we guess we’ve gotten your attention. Armani has two ads out, one with Megan Fox, and one with soccer superstar Cristiano Ronaldo. The ads are pushing Armani underwear and Armani jeans. Fox’s print ads are due next month, with…