Burger King, the nation’s second largest fast food hamburger chain after McDonald’s, has been sold, reports Bloomberg. Burger King has been a major TV advertiser for years. According to the article, "Burger King Holdings Inc. agreed to be acquired by 3G Capital,…
NFL fans know that Troy Polamalu’s mane is his trademark, which is why the Pittsburgh Steelers’ All-Pro safety has had his hair insured for $1 million by Head & Shoulders, reports Yahoo.com. Polamalu is the star of commercials for Head…
Brian Steinberg in Advertising Age takes apart how television shows are increasingly ensuring that in-show television promotions don’t fall flat by looking at an upcoming promotion in "The Vampire Diaries." While the CW show won’t feature a Ford Fiesta until…
The scatter market is getting double-digit price increases, allaying concerns that the strong upfront would have left little money for advertisers to buy commercial time closer to air,reports former TVWeek National Editor Jon Lafayette, who now works at B&C. "Scatter prices had…
Conan O’Brien’s new late-night cable show is getting ad prices that approach those of broadcast counterparts Jay Leno and David Letterman, Advertising Age reports. Ad buyers say Time Warner’s Turner cable unit is getting $30,000 to $40,000 for 30-second spots…
"Mad Men’s" Christina Hendricks–who plays Joan Holloway on the series–has closed a deal to be the star of the latest ad campaign from apparel maker London Fog, reports U.K. publication DailyMail Online. According to the article, "London Fog featured in the opening…
ESPN is pouring cold water on a sideline reporter’s deal to appear in an ad campaign for beer, expressing concerns that her beat is college sports, USA Today reports. Jenn Brown, an ESPN sideline reporter who covers college basketball and…
Dave McElhatton, who served as a broadcaster in the San Francisco Bay Area for 50 years–including a long stint as the chief news anchor on KPIX–has died. TVWeek Open Mic blogger Chuck Ross, who covered Mac when Ross worked at…
Dish Network will offer more than 150,000 episodes, video clips and movies through its "TV Everywhere" effort through DishOnline.com, reports Multichannel News. The site will offer content to the satellite operator’s customers from content partners ranging from MTV to Starz…
It’s a classic dilemma, and it’s facing one of the best programs airing on any media. So says TVWeek Open Mic blogger Chuck Ross in his latest provocative entry. To read all about it, click here.