4,032 Entries
Post’s Trail Mix Crunch cereal has renewed its position as sponsor of “Alaska Week” on Discovery Channel. The sponsorship includes four three-minute custom shorts co-created by Discovery and Post’s media agency MediaVest. The shorts follow four competitors braving the Alaskan…
During next month’s upfront week, NBC will put its top comedic talent, including Jay Leno and Conan O’Brien and possibly Jerry Seinfeld, on stage for media buyers, TelevisionWeek reports. The show takes place Tuesday May 19, after ABC is done…
Showtime has narrowed its choices of prospective series to “Possible Side Effects,” a project written and directed by Tim Robbins, Daily Variety reports. It’s unclear if the pay-cable network has greenlighted the series, the trade paper says. Showtime has passed…
Melora Hardin, who plays Jan on “The Office,” has been tapped for the female lead role in FX’s drama pilot “Lights Out,” the Hollywood Reporter says. She’ll play the wife of an aging former heavyweight boxer who learns he has…
Cartoon Network and Disney XD—formerly Toon Disney—are adding live-action shows to attract boy viewers, USA Today says. “Animation as a genre channel seemed to be very limiting,” Disney Channel Worldwide chief Rich Ross tells the paper. “We had an opportunity…
L.A. Times publisher Eddy Hartenstein said the paper got a “significant premium” for running an ad for the new NBC drama “Southland” on its front page that could be mistaken for a news story, the Los Angeles Times reports. “Because…
Two networks that don’t take traditional commercials, IFC and Sundance Channel, are pitching themselves to sponsors as independent brands with an animated pitch on a website, Advertising Age reports. “We’re creating one business model out of two great, iconic brands,”…
Usage of digital video-recorders will increase by more than 70%, reaching 51.1 million U.S. homes with televisions in five years, MediaPost reports, citing Interpublic Group of Co.’s Magna. That means that 43% of all U.S. homes with TVs will use…
“American Idol” commands the highest prices from advertisers, Forbes reports, citing figures from TNS Media Intelligence. With more than 6 million viewers than primetime’s No. 2 most watched series, “Dancing With the Stars,” the singing competition is able to attract…
With “Law & Order: SVU” stars Chris Meloni and Mariska Hargitay negotiating contract renewals, it raises the question of whether NBC would replace one or both of the actors with newcomers, the Associated Press says. Dick Wolf, the creator of…