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Video: Ed Reimers, Who Kept Us in Good Hands With Allstate For 22 Years, is Dead at 96. In Case You Are Too Young to Have Seen Him, His Face, Voice and His Pair of Hands Are Unforgettable to Millions and Millions

Now, of course, the President–Dennis Haybert–keeps us in good hands. But long before he got the job, Ed Reimers kept us in the good hands of Allstate for 22 years. One last time, then, with feeling, we watch this classic Reimers Allstate commercial,…

Video: Ed Reimers, Who Told Us We Were in Good Hands With Allstate From 1957 to 1979, Dead at 96

ABC Devises Unusual Ad Campaign for ‘Cougar Town’

ABC is trying out an unusual advertising campaign for its upcoming show “Cougar Town,” starring Courteney Cox as real estate agent Jules Cobb, Daily Variety reports. The ABC marketing team has created advertisements for the fictional Jules Cobb Real Estate that  will…

On the Greatness of Tiger Woods

Tiger Woods is not a TV personality per se. His connection to TV, besides being in commercials hawking some products, is that the ratings of golf tournaments in which he participates are hugely higher than those in which he does…

ABC Takes Nontraditional ‘Inner Circle’ Approach to Generate Buzz for ‘Modern Family’

ABC, trying out an unconventional way to market their upcoming documentary-style comedy, "Modern Family," will offer an online screening of the show to a select group of about 20,000 viewers who make up the “ABC Inner Circle” online fan base, Josef Adalian…

Huge News: Networks, Clients, Agencies Form Consortium to Challenge Nielsen Audience Measurement. Issue is Getting Better Info Across Multiple Media Platforms.

In what looks like a major challenge to the stanglehold Nielsen Media Research has on the currency controlling the spending of billions of dollars on TV,  some of the nation’s biggest advertisers, media agencies and networks–broadcast and cable –have formed a consortium to…

NBC Uses Facebook to Promote ‘Community’; Creating Fans Who Really Aren’t Yet

NBC is using unconventional tactics to create a buzz surrounding its new comedy series “Community,” reports B&C. The network is streaming the pilot episode of the comedy on commercial free Facebook until August 14. To be able to view the…

USA, TNT, TBS Lead With Smallest Pricing Losses in Cable Upfront

High-rated cable networks  USA, TNT and TBS have emerged as the standouts in this year’s upfront market, even compared with some of their broadcast competitors, Advertising Age reports. The three basic cable networks are said by multiple executives to be leading…

EA Sports Teaming Up With ESPN For Major Madden NFL Game Promo, Also Has Social Networking Promo with CBS

EA Sports is teaming up with ESPN and its “Monday Night Football” franchise for a Madden NFL game promotion, the  Associated Press reports. Players from last season’s Super Bowl teams, The Pittsburgh Steelers and the Arizona Cardinals, are featured on the video…

Video: WTF?! The CW’s Latest Promo For ‘Gossip Girl’