ABC is trying out an unusual advertising campaign for its upcoming show “Cougar Town,” starring Courteney Cox as real estate agent Jules Cobb, Daily Variety reports. The ABC marketing team has created advertisements for the fictional Jules Cobb Real Estate that will…
ABC, trying out an unconventional way to market their upcoming documentary-style comedy, "Modern Family," will offer an online screening of the show to a select group of about 20,000 viewers who make up the “ABC Inner Circle” online fan base, Josef Adalian…
NBC is using unconventional tactics to create a buzz surrounding its new comedy series “Community,” reports B&C. The network is streaming the pilot episode of the comedy on commercial free Facebook until August 14. To be able to view the…
High-rated cable networks USA, TNT and TBS have emerged as the standouts in this year’s upfront market, even compared with some of their broadcast competitors, Advertising Age reports. The three basic cable networks are said by multiple executives to be leading…
EA Sports is teaming up with ESPN and its “Monday Night Football” franchise for a Madden NFL game promotion, the Associated Press reports. Players from last season’s Super Bowl teams, The Pittsburgh Steelers and the Arizona Cardinals, are featured on the video…