Advertising

In an Extraordinarily Tough Year for Ad Sales, The NFL Scores a Touchdown; Plus the NFL Network’s Way to Engage Those Working at Media Agencies

By John ConsoliSpecial to TVWeek With two weeks to go until the regular season opening weekend, ESPN has already sold out its September and October inventory for Monday Night Football, and the other networks are actively writing business. “The television…

Ronald McDonald, AOL Running Man Among 2009 Nominees for the Advertising Walk of Fame

The 2009 Madison Avenue Advertising Walk of Fame has nominated four ad icons and three memorable slogans for recognition and now it’s up to the public to make the final decision, reports MediaPost.com. Votes can be logged at www.advertisingweek.com/wof, and…

Okay Planners, You’re Being Bombarded by Clients Wanting Product Placement in TV Shows. Time to Think a Little Out of Your Comfort Zone, as This Article Attests

By Brian SteinbergAdvertising Age Spanish-language network Univision is making an "American Idol" play by launching musical talent contest "¡Viva el Sueño!" (Live the Dream!"). The show will pit 14 contestants against each other to determine which of them will have…

In a Major Move, the FCC Wants to Create a Single Ratings System for TV Shows, Movies and Video Games

The FCC, as part of its reevaluation of how the V-chip is working to provide family friendly programming, plans to examine whether it would be possible to have a single ratings system that would apply to TV, as well as…

OMG, We Found the Beef! What a ‘Beautiful Life’! It’s The CW’s Raciest Ads Yet (or: Ads we Never Saw for ‘Dallas,’ the original ‘Melrose Place’ or even ‘Cathouse’ on HBO)

Sarah Paxton, Ben Hollingsworth, Ashley Madekwe and Corbin Bleu will all be on Ashton Kutcher’s ‘The Beautiful Life’ on the CW this fall.

Report: News Corp., Which Wants to Make Users Pay For Online News (Including Online News From Its Cable TV News Operations) is Meeting With Other Companies to Form a Consortium to Push This Pay Model

News Corp. is believed to have met with executives from the New York Times, the Washington Post, Hearst and Tribune in an effort to form a consortium of publishers that will charge for online content, according to the Dawn Chmielewski of…

Nike’s Famous ‘Just Do It’ Slogan Was Inspired by Last Words of a Serial Killer (And Other Tidbits About Ad Slogans You Probably Don’t Know)

When serial killer Gary Gilmore was executed by firing squad in Utah in 1977, his final words were "Let’s do it." What few of us know is that those words were the inspiration for the ad slogan "Just do it" that…

Wow! TV Now in Magazines: CBS Marketing to Put Tiny Video Screens, With Sound, in Entertainment Weekly to Promote Fall Shows

CBS will promote its fall series by putting tiny video screens in thousands of copies of Entertainment Weekly, the Associated Press reports. The screens, just two and a quarter inches diagonally, will play about 40 minutes of clips from CBS series. A speaker…

Time Warner Signs Deal to Show Clips From Its Networks on YouTube

YouTube and Time Warner Inc. have signed a deal that will allow viewers to see clips from Time Warner cable networks including Cartoon Network, CNN and Adult Swim, according to The Hollywood Reporter. The Reporter says that the move is a…

Cablevision-Owned Newsday Rejects Ad From Tennis Channel Criticizing Cablevision

Newsday declined to run an ad that the Tennis Channel wanted to place that was critical of the paper’s parent company Cablevision, says the New York Times. Cablevision and the Tennis Channel have been locked in a dispute over carriage…