The Internet may be the fastest-growing ad medium, but not for political advertising. That’s the conclusion of a new report from local media research firm Borrell Associates, which found that online political ad spending will hit a paltry $20 million…
The importance of multicultural marketing became obvious to Linda Bocage early in her career. Starting out as a media planner, some research she was given about her client, Wrigley, led her to develop marketing programs directed at African American and…
Most of the biggest advertisers cut their ad spending during the first nine months of 2007. Spending for the top 10 advertisers was down 6.3% to $30.5 billion from a year ago, with eight of the 10 showing declines, according…
Illinois Sen. Barack Obama is launching the first national advertising of the Democratic presidential campaign—a cable buy on CNN and MSNBC of a biographical spot—and he’s immediately getting ripped by rival Sen. Hillary Clinton for the purchase. The Clinton campaign…
Web video creators including Tay Zonday, Rhett and Link and Hayden Black of “Abigail’s X-Rated Teen Diary” are embracing product placement advertising. Check out an exclusive video report from TelevisionWeek writer Daisy Whitney, who gives the scoop in this week’s…
Facing the daunting task of reaching voters in more than 20 states that hold primaries on Super Tuesday, Feb. 5, Sen. Hillary Clinton’s and Sen. Barack Obama’s campaigns have started to examine purchasing network TV time. An official at one…
CBS made two deals to expand its out-of-home advertising business into more stores and into auto dealerships. The deals come one day after NBC touted its NBC Everywhere place-based digital video capabilities to ad buyers and discussed new partnerships aimed…
NBC Universal announced two deals to expand its out-of-home digital video advertising business. Mark French, senior VP and general manager of NBC Everywhere, pitched the collection of place-based media platforms to advertisers and media buyers at an upfront-style presentation at…
Super Bowl Sunday will start at 9 a.m. Eastern on Feb. 3 with a three-hour Super Tuesday political preview on Fox-owned and Fox-affiliated TV stations. Produced by Fox News, “Fox Super Sunday” will be anchored by Shepard Smith from Glendale,…
The Internet is gaining a bigger share of advertising spending, even without two popular forms of online advertising—search and video—factored in. In its forecast for 2008, TNS Media Intelligence sees the Internet’s gains coming at the expense of radio and…