‘Pass Time’ Gets Green Light
First Winner for Speed’s Launch Hour
Advertising
Chart: HDTV Household Estimates/November 2007
The latest figures from the Nielsen Co. show that 13.7% of U.S. TV households are equipped with both a high-definition television and a tuner capable of receiving HD signals. Nielsen said 11.3% of U.S. TV households have HD sets and…
Iowa TV Stations Milk Millions From Political Ads
Corn isn’t the only thing growing tall in Iowa—so is spending on political TV advertising. Four years after Massachusetts Sen. John Kerry won a surprise victory in the state, propelling him to the Democ ratic presidential nomination, TV ad spending…
Viacom Calls for Squeeze Play
MTV Networks’ Plan Aims to Increase Engagement During Ads
Try a Fresh Perspective on Media
Looking Beyond Surface Reveals Insights Into Feelings, Relationships
Sponsors Jump on ‘Green’ Bandwagon
NBCU Launches Weeklong Initiative
Sony to Sell Tennis Channel Ads
Sony Pictures Television has agreed to sell spots to national television advertisers on behalf of the Tennis Channel. Under the exclusive arrangement, Tennis Channel’s in-house ad department will work with tennis-related marketers to try to create other nontraditional integrated sponsorships…
Cable Networks Hold Viewers for Ads
High DVR Use Hurts Retention by Broadcasters
Starcom’s Taylor Sees Clients Embrace New Media
When packaged-goods companies are embracing digital media, you know there have been big changes in the advertising industry. So says Ken Taylor, executive VP and group client leader at Starcom USA, who is responsible for running the agency’s Kellogg and…