Nine of the 10 most-viewed commercials in August appeared during an episode of CBS’ “Big Brother,” according to TiVo’s Stop Watch ratings service. That episode was only the 10th-most-watched show on TV that month, counting both live and delayed…
Bill Hartnett has been promoted to senior VP of advertising and promotion of the NBC Agency, East Coast. He previously was vice president. Mr. Hartnett now is responsible for managing the integration and daily operation of MSNBC creative services into…
Comcast has made a deal with Meredith Corp. to create an on-demand service called Parents TV. Parents TV content will feature experts from Meredith’s magazines, including Parents, Family Circle and American Baby. Meredith Video Solutions, the company’s in-house development, production…
“CW Now,” the show touted for having no commercial breaks, plans to add commercials in the first quarter. The program, which airs Sundays at 7 p.m., was touted by CW network executives as a grand experiment. The half-hour show has…
Web Video Also Seeing Growing Acceptance
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Release of Commercial Numbers Steals Attention From Decline
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