Litton Entertainment has tapped Brian Byrne as executive vice president of media sales, to be based in Litton’s New York offices. “With the strong reputation and independent leadership in the distribution arena that Litton represents, I’m looking forward to bringing…
ESPN has become the first customer for the Nielsen Co.’s new cross-media measurement from its NielsenConnect unit. The cable network will work with Nielsen in an effort to better understand the interaction of new digital platforms with traditional TV viewing….
As commercial ratings take hold, one buzzword we’re likely to hear frequently is “podbuster.” Like other new-media terms, podbuster can sometimes mean different things to different people. One way of describing a podbuster is as a short commercial break sponsored…
Just because you’re a new-media guy doesn’t mean you can go out and expense a new iPhone. Chris Allen, who recently joined Starcom as VP/video innovation director, said he wanted an iPhone from the day it was released. “The day…
MTV’s sensitive side is showing in a new documentary about heroin addiction with a twist: The addict is the mother of a music industry star. “I Won’t Love You to Death: The Story of Mario and His Mom” is set…
Between its eponymous search engine and YouTube video site, Google had the largest online audience of any U.S. company in September. But according to Nielsen//NetRatings, Web surfers spent more time with Time Warner’s Web sites, which include AOL. Meanwhile, the…
The Nielsen Co. today released its new commercial ratings for the first week of the season on the five broadcast networks. During the week, the commercial ratings numbers used for advertising sales were 1 percent lower than live program ratings,…
Arguing that it’s better to publicize good shows rather than rip bad ones as a strategy to improve kids TV, a coalition of groups including the National PTA and the National Education Association is unveiling a Smart Television Alliance to…
Ad management firm BlackArrow said it has raised a B round of funding to the tune of $12 million. The company will use that money to fund the rollout of an ad management system that measures dynamic advertising across broadband,…
Who would advertise on a bisexual dating show? Would you believe the U.S. Army Reserve? That answer and others came Tuesday night when MTV premiered “A Shot at Love With Tila Tequila.” There were some predictable sponsors—such as movie studios—who…