In the last scene of the film “Raiders of the Lost Ark,” the prize Indiana Jones wrested from the Nazis is packed up and sent unceremoniously to a vast government warehouse filled with nondescript crates. A new series recently greenlighted…
IAG Research, which tracks ad recall and engagement, released a list of the most memorable new commercials for prescription drugs shown during the 2006-07 TV season. While advertisers are pressing media for effectiveness, the IAG figures show that good creative…
Democratic presidential hopeful John Edwards, a frequent foe of direct-to-consumer prescription drug ads in the past, is reviving the issue on the campaign trail. In a speech Sunday in Manchester, N.H., the former North Carolina senator called for banning DTC…
Hospitals Can Follow Model for Healthy Business
A writers strike would cost the broadcast television networks some ad revenue, but it won’t send sponsors running. With the ad market extremely strong right now, the extent of the damage caused by a strike will depend on how long…
Promax/BDA tapped Jonathan Block-Verk as the new president of the marketing and design nonprofit association, appointing a successor to Jim Chabin. Mr. Block-Verk previously served as VP/group publisher and executive producer of events for the commercial production industry’s Boards Magazine….
In a landmark deal that underscores the seismic changes taking place in the television business, Google and the Nielsen Co. have joined forces in a strategic partnership that will provide demographic data from the ratings company to the world’s biggest…
Starcom Creates Mini-Awards Show on ESPN.com
Kaki Hinton is proud to tell the story about how she got into the advertising business. Ms. Hinton, formerly with Johnson & Johnson, joined MPG earlier this month as executive VP and managing director on the Sears Holdings account. She…
AMC’s Halloween Monsterfest is going online. Spooky cult films including Jack Hill’s “Spider Baby” and Francis Ford Coppola’s “Dementia 13” will be available on AMC’s Web site. AMC has been running Monsterfest since 1996. This year’s fest, featuring 240 hours…