Sponsors Get Taste of ‘Top Chef’
Series Has Official Water, Ice Cream, Olive Oil, Even Trash Bag
Advertising
Hard to Swallow
You Won’t Be Hungry After Seeing This Nat Geo Show
Kite Rises at MediaVest
Agency Promotes ‘Culture of Insights’
Share of Advertising Spending by Media
Q1 2007 vs. Q1 2006 Overall ad spending fell 0.3 percent in the first quarter of 2007, according to TNS Media Intelligence. TV took a hit in both overall spending and as a share of overall media spending, although it…
TNS Study Sees Ad Spending Slowing, Shifting to Web
Advertising spending is expected to increase just 1.7 percent to $152.3 billion, according to a new forecast by TNS Media Intelligence. TNS had forecast 2.6 percent growth for the year in January and now expects traditional media to post their…
TV Upfront Takes Its Baby Steps
Ad Plans Exchanged, But Players Go Slow
Warner, VW Grab ‘Rescue Me’ Debut
MediaCom Clients to Share Sponsorship of Series Premiere
Campaign of Distinction, Heroes
Promoting a show about people with superhero abilities is tricky. “We didn’t want to make this a niche show,” said Vince Manze, then president and creative director of the NBC Agency (now president, NBC program planning, scheduling and strategy). The…
Landing Clinton A Coup For Organizers
Popular President Sees Gains to Be Made
Campaign of Distinction: CNN=Politics
CNN promotions producer John Dance created his own campaign for the “CNN=Politics” campaign. At the start of 2006, as the promotions department at the news network was considering the appropriate on-air campaign for the 2006 midterm elections, he made a…