Sponsors Get Taste of ‘Top Chef’
Series Has Official Water, Ice Cream, Olive Oil, Even Trash Bag
Advertising
Hard to Swallow
You Won’t Be Hungry After Seeing This Nat Geo Show
Kite Rises at MediaVest
Agency Promotes ‘Culture of Insights’
Share of Advertising Spending by Media
Q1 2007 vs. Q1 2006 Overall ad spending fell 0.3 percent in the first quarter of 2007, according to TNS Media Intelligence. TV took a hit in both overall spending and as a share of overall media spending, although it…
TNS Study Sees Ad Spending Slowing, Shifting to Web
Advertising spending is expected to increase just 1.7 percent to $152.3 billion, according to a new forecast by TNS Media Intelligence. TNS had forecast 2.6 percent growth for the year in January and now expects traditional media to post their…
TV Upfront Takes Its Baby Steps
Ad Plans Exchanged, But Players Go Slow
Warner, VW Grab ‘Rescue Me’ Debut
MediaCom Clients to Share Sponsorship of Series Premiere
Campaign of Distinction: According to Jim
Some campaigns are scribbled on a cocktail napkin, others are inspired by an offhand comment. WGN’s campaign to debut “According to Jim” was in the latter category. “It actually started as a lark,” said Joanne Stern, WGN’s director of creative…
Campaign of Distinction: It’s a New Day
As Meredith Vieira prepared to step into Katie Couric’s seat at “The Today Show,” NBC faced a kind of relaunch: same show, new faces. “The campaign started with the line ‘It’s a new day today,’ which had two meanings,” said…
Promax Abuzz With President Potential
Marketers Gather, Eager to Learn Who Will Step Into Chabin’s Shoes