MTV Networks, which has been balking at using commercial ratings as the basis for advertising sales deals this upfront, said it signed a deal to measure viewer engagement with its shows, commercials and product placement. The deal with IAG Research…
Current Finding Buyers for User-Created Spots
Townley Brings Experience to Carat Entertainment
TLC is launching what it calls a real reality show about real models. “A Model Life With Petra Nemcova” premieres July 13 and runs for eight weeks, sponsored by Saab. The cable series will follow Ms. Nemcova, famous for surviving…
Nielsen Media Research found that nine of the top 10 advertisers cut their media spending in the first quarter, contributing to a 0.6 percent decline in spending overall for the period. The chart below shows spending by the top 10…
Ad spending on emerging media is expected to grow about 30 percent in 2007 and 2008, according to a new report from Magna Global. Spending on such media as search, emerging out-of-home, social networking, online video and rich media, advanced…
Lifetime has begun doing upfront advertising deals on the basis of average commercial ratings. Many cable networks, notably MTV, are resisting using commercial ratings because their commercial ratings are substantially lower than the program ratings previously used for buying and…
Venerable ad industry seer Bob Coen on Tuesday lowered his forecast for 2007 advertising spending. Overall, he said U.S. ad spending will be 3.1 percent, down from his December forecast of 4.8 percent, said Mr. Coen, senior VP and director…
Online video advertising company Digitalsmiths raised $6 million in funding, the company announced today. The round was led by The Aurora Funds, Chrysalis Ventures and individual investors. Digitalsmiths is marketing a broadband video ad-matching system that pairs video content with…
Upfront Upswing