MTV made a big commitment to the planet last year. Earth Day 2006 was the start of a daily public service announcement campaign that ran for a year. Called “Break the Addiction,” the spots included both big-picture messages on global…
PBS Kids Sprout holds the distinction of being one of the few networks that launched on video-on-demand before earning a linear berth. The network debuted in April 2005 on VOD and added linear distribution that fall. As a growing network,…
Returning to Work Already Done Saps Media Team’s Forward-Looking Energy
Media agencies have begun sending spending plans to the broadcast television networks, the first step in the upfront negotiations process, sources said. One buyer said that Fox and ABC have received plans from about half the agencies. Fewer agencies are…
Marketing Execs Weigh in at IAB Conference
Use of mobile Internet and video content services will be measured by Nielsen Wireless, a new service to be launched by the Nielsen Co. in July. Headed by Nielsen VP Jeff Herrmann, who also leads Nielsen Games, the service is…
Turner Adds More Sponsors for Pepsi 400
Taking a Creative Approach
The best high school football players dream of playing in the National Football League. If the next best thing is playing on the NFL Network, then some high school stars will be getting their wish this month. NFL Network will…
June 6 , 2007 Index of Commercial Ratings vs. Live Program Ratings Broadcast Prime (Persons 18-49)* Nielsen Media Research last week released its first week of average commercial ratings. While many people think no one—particularly digital video recorder users—sticks around…