Program ratings aren’t completely dead. Viacom’s Nickelodeon and media buying agency Starcom completed the first major kids upfront deal of the season. The multiplatform transaction is based on quarter-hour program ratings, but the companies agreed to do research to see…
ABC and CBS are substantially done with their upfront advertising deals, with ABC getting the biggest price increases among the broadcasters and CBS taking in the most total dollars in advertising commitments for next season, according to sources familiar with…
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Nielsen Product Placement Service said the number of product placements in prime-time broadcast shows rose about 1 percent to 8,893 occurrences in the first quarter from 8,783 a year ago. “American Idol” on Fox claimed the most product placements. Coca-Cola,…
Fox has registered about 5 percent more revenue in the advertising upfront than last year, when it took in a best-ever $1.8 billion. The network, number one in the ratings this season in adults 18-49, is about 95 percent done…
Daisy Whitney
The pressure from Washington for food and fast food companies to follow Kellogg Co.’s lead and further limit their kids TV ads to more nutritious choices is growing. The chairman of a house panel wrote five food and fast food…
Discovery Communications and media agency Starcom completed an upfront advertising deal based on minute-by-minute data rather than the average commercial minute rating being used in most of this year’s negotiations. The minute-by-minute data shows the exact number of people watching…