An upfront advertising market marked by firsts started rolling last week, with broadcast television networks getting some of what they wanted. Breaking new ground, early deals were done on the basis of average commercial ratings that include viewing on a…
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Fox said it has completed a number of upfront deals. “We’ve come to terms with many of our clients, and negotiations are under way with the rest,” said a Fox representative, who declined to elaborate. Sources said Fox had completed…
NBC has completed what appears to be the first major upfront deal based on commercial ratings. Group M’s operating units—Mindshare, Mediaedge:CIA and Mediacom—have agreed to almost $1 billion in commitments for most of their clients. With all broadcast dayparts, all…
Amid a quiet upfront ad season, NBC has announced a deal in which Nissan will be a key sponsor of season two of “Heroes.” Nissan will use the hit show to push its new Nissan Rogue compact crossover. As part…