ABC’s Price Tag Soars
Network Leads CPM Increases, Sees Ad Commitments Rise
Advertising
You Can Read It in the Funny Pages
Superheroes Are Flexing Their Muscles in a Variety of Media
TV Should Not Talk Down to Its Audience
Former President Bill Clinton’s speech before the annual convention of Promax/BDA in New York recently delivered the right message—even if it wasn’t exactly delivered to the right crowd. The message was that as we move forward in the 21st century,…
The Upfront’s Unknowns
Based on the information available so far in the upfront advertising market, it appears that ad dollars are not leaving broadcast, said Sanford C. Bernstein analyst Michael Nathanson. That said, the connection between the upfront and how much a network…
Digital Deals Are Still Being Written
Segment Expected to See Strong Growth
Cable Buys Go Minute-by-Minute
Starcom Deals Don’t Use Commercial Ratings
Scatter Market Faces Challenges
Sales May Be Hardest to Predict in Years
ABC Family Tries to Keep Viewers Hooked
ABC Family said it is taking steps to improve audience retention through commercial breaks. The network said it will increase the number of commercials that air in the first position in commercial pods in the 2007-08 season, reducing the number…
Markey Threatens Limit on Kids Food Ads
The chairman of a House telecom panel is unleashing a big new stick in the children’s obesity wars. If food marketers don’t quickly restrict ads targeting kids to healthier products, Rep. Ed Markey, D-Mass., said he will ask the FCC…
CW Upbeat on Upfront Sales
The CW has completed its upfront sales and said it did better than expected. “In just our second upfront we exceeded our revenue goals, adding over a dozen new advertisers with great strength in categories like wireless, retail and theatrical,…