It’s the $200 Million Question. That’s the Amount of Money Cable MSOs Spent on Canoe, Their Venture That Was Supposed to Revolutionize Advertising. Instead, It Crashed and Burned. Why?
TVWeek Open Mic contributor Chuck Ross attempts to answer that question by reviewing the history of Canoe’s erstwhile leader and talking to a number of people familiar wtih Canoe’s operations. Please click here to read this insightful piece.