TVWeek’s 2012 Media Buyer of the Year
It’s one of the most prestigious honors in media: Our 11th annual Media Buyer of the Year, and you can read all about our honoree by clicking here.
Advertising
March Madness Spurs Progress in Digital Ad Sales
March Madness has helped book $60 million in digital ad sales for Turner and CBSSports.com, a number that’s cited as "a sign of progress" for digital revenues, reports Advertising Age. The digital ad sales figure for the NCAA games is…
Pepsi Rolls Out New Michael Jackson Marketing Campaign
Pepsi is joining forces again with Michael Jackson, bringing back imagery of the late King of Pop as part of a new promotion, Advertising Age reports. The story reports: “The brand is working with Michael Jackson’s estate to create a…
Pioneering TV Producer Dead at 92
A television pioneer who broke ground with his work as a producer on early variety shows has died, the Associated Press reports. Bob Henry, known for producing "The Nat King Cole Show," was 92. Henry worked in television for more…
What’s the Thinking Behind Fox’s Unusual Strategy for Rollout of New Kiefer Sutherland Show?
Fox has adopted an unusual strategy for the debut of the Kiefer Sutherland drama "Touch" in an effort to fight online piracy while also attracting large multinational advertisers, The New York Times reports. The network will roll out the show…
32-Year-Old ‘Mad Men’ Actor’s Surprisingly Old-School Explanation for Why He’s Not on Twitter or Facebook
32-year-old actor Vincent Kartheiser, who plays Pete Campbell on AMC’s "Mad Men," tells Advertising Age that he’s not on Facebook or Twitter because "I remember a time when you used to have to have something to say to be handed…
Attention Media Agencies and Their Media Clients: PBS is Searching for Sponsor for Upcoming Series That’s a Spinoff of PBS’s Most-Watched Series
PBS is looking for a sponsor to back an upcoming series, reports our friend Jon Lafayette in B&C. The new show, from the producers of "Antiques Roadshow," is another take on antiques. Called "Market Wars," the show will consist of…
Nielsen and Top Media Agency Developing First-Ever Cross-Platform Ad Tool
Nielsen and media agency GroupM announced a pioneering collaboration today that will develop a new measurement service integrating media planning and measurement across television and the Internet. The companies announced: “The goal is to overcome challenges posed by separate media…
Nickelodeon Unveils Greatly Expanded Slate of New Programming
Nickelodeon unveiled at its upfront presentation a greatly explanded slate of new programming — 650 hours, more than twice what it presented at last year’s event, Advertising Age reports. The cable network has been hit with a ratings decline and…
Why a ‘Celebrity Apprentice’ Sponsor Says He’s ‘Disgusted’ and Won’t Be Back to Advertise on the Show
The CEO of a company that has been an advertiser on Donald Trump’s NBC reality show “Celebrity Apprentice” says, ‘I wouldn’t spend another nickel with them,” TMZ.com reports. The reason: He’s upset about a hunting trip to Zimbabwe by Trump’s…