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Online Giants Want a Piece of the Billions of Ad Dollars TV Gets During Its Upfront Season

"In a challenge to television … Google and its YouTube video site, Yahoo, AOL, online video venture Hulu and Microsoft, will each take a day to present advertisers with marketing opportunities and future video programming," reports The Hollywood Reporter, citing a story…

Recommended Reading Over the Weekend #1: How the Oreo Conquered China

Nabisco’s Oreo is the No. 1 cookie in America. But as the company found out, you can’t just import it into China and expect it to be No. 1 there as well. In this insightful piece from the smart folks…

Super Bowl Ad Wins $1 Million for Aspiring Filmmaker

Kevin T. Willson, an aspiring documentary filmmaker focused on humanitarian causes, won $1 million and a chance to direct another ad as the winner of Doritos’ annual Crash the Super Bowl ad contest, reports the Los Angeles Times’ Show Tracker…

Super Bowl Broke Ground in Media Technology, but Halftime Show Was Deja Vu

Sunday’s record-breaking Super Bowl broadcast featured a great game, terrific ads and a wide range of technological innovations, but what it may be best remembered for was a low-tech gesture during the halftime show. TVWeek Open Mic blogger Hillary Atkin…

Video: Ellen Fires Back at Group Protesting Her Endorsement Deal

Daytime host Ellen DeGeneres used her talk show Tuesday to respond to a protest of her endorsement deal with JC Penney, The Washington Post reported. DeGeneres fired back at the group One Million Moms, which is trying to pressure JC…

Disney’s Iger: ABC Sells Out of Academy Awards Inventory in ‘Healthy’ Ad Market; Company May Implement Delay in Releasing DVDs for Rental Market

Walt Disney CEO Bob Iger noted in an earnings call with analysts that ABC has sold out of its commercial time for the Academy Awards broadcast, reports Deadline.com. Iger called the ad market “healthy,” the story reports. Iger also noted…

CNN Under Pressure to Fire Analyst After Controversial Super Bowl Tweet

CNN is being pressured by an activist group that is calling for the firing of an analyst in the wake of a controversial tweet, reports the Los Angeles Times’ Show Tracker blog. The Gay and Lesbian Alliance Against Defamation has…

Obscene Gesture During Super Bowl Halftime Show Draws Apology From NBC and NFL, Sparks Comparisons With Infamous Janet Jackson ‘Wardrobe Malfunction’

In an incident that is being compared to the infamous “wardrobe malfunction” by Janet Jackson at the 2004 Super Bowl, NBC and the NFL have apologized for a performance by a singer during Sunday’s halftime show for Super Bowl XLVI,…

Video: The Top 5 Most Popular Ads in the Super Bowl, As Determined by the Annual USA Today Poll Soon After the Game Ended (Plus Our Favorite Here at TVWeek)

In order: Number One: Number Two: Number Three: Number Four: Number Five: The Super Bowl Commercial We Liked Best Here at TVWeek:

Will Ferrell Featured in Super Bowl Ad That Most Viewers Never Saw — Here It Is

Comedian Will Ferrell starred in a Super Bowl ad that most viewers never saw, because it only aired in Nebraska, according to New York Magazine’s Vulture blog. The spot is the latest of what the article calls "beautifully bizarre" ads…