"When the television season ends in May, what will matter most — for both networks and advertisers — is the ranking of shows once digital video recorder playback is included in the viewership totals. In a comeback victory for scripted…
Cable Networks are ready to present their programming to advertisers in the upfront, but there’s at least one problem: All the shows are starting to look the same, Advertising Age reports. The trend has been toward look-alike auction, pawn, bargain-hunting…
Retailer JC Penney’s new ads starring Ellen DeGeneres were among the most effective commercials to debut during the Oscars, Advertising Age reports, citing ad-effectiveness firm Ace Metrix. “Four spots, which saw Ms. DeGeneres going back in time to a variety…
CBS Corp. CEO Leslie Moonves said he expects the network’s advertising prices to rise by double digits in the next upfront, B&C reports. "I think we’re in that kind of marketplace and we’ve got that kind of ratings story," Moonves…
National cable ad sales rose during 2011, continuing an upward trend, according to figures from the Cabletelevision Advertising Bureau. Multichannel News reports that combined sales for national cable networks were $22.1 billion, up 7.8% from $20.5 billion during the previous…
A major advertising campaign that sparked a high-profile controversy in recent weeks is headed for a high-profile debut, TV Guide reports. The campaign features Ellen DeGeneres as the new spokesperson for JC Penney. The campaign will roll out with five…
An unusual television advertising strategy being used by Chrysler and Chipotle Mexican Grill appears to be testing the patience of the TV networks. With the marketers airing two-minute commercials, the question remains whether networks will bite, reports Brian Steinberg in…
An initiative set up by the cable industry is abandoning efforts to develop interactive television commercials via set-top boxes, reports Advertising Age. The consortium Canoe Ventures will lay off 120 employees, the story reports. The firm’s New York office will…
Despite ratings that have declined 15% over the past five years, the Oscars remain a must-buy for advertisers, leading to rising ad rates, reports Adweek. The average 30-second spot sold for $1.7 million this year, up from $1.5 million last…