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Major Spanish-Language Network Announces Plan That Could Send Ripples Through Broadcast Rankings

A major Spanish-language TV network has announced a move that could significantly expand its audience, the Los Angeles Times reports in its Company Town blog. Univision revealed Tuesday during the NATPE conference in Miami that it will add closed-captioned English-language…

TV Chef’s Publicist Quits Amid Controversy Over Diabetes Drug

The longtime publicist for a TV chef has resigned from her position amid a controversy over a drug endorsement, the New York Post reports. Nancy Assuncao, who has been Paula Deen’s publicist for six years, apparently quit over Deen’s deal…

Why You Probably Can’t Get Product Placement on ‘Modern Family’

"Modern Family" executive producer Steven Levitan tells Advertising Age’s Brian Steinberg that the show turns down about 90% of requests for product placements. "We get offers constantly. We do very few. We try to be extremely selective," Levitan said. Those…

Spectacular Exit in Store for Shatner After 14-Year Run as Company Spokesman — Why Priceline Is Pulling the Plug, and What Shatner Has to Say About It

A gig William Shatner has had for 14 years is about to end, and it won’t be pretty, the Associated Press reports. Shatner’s long tenure as spokesman for Priceline will see the former “Star Trek” captain die a fiery advertising…

Teaser for Super Bowl Ad Explodes in Popularity on YouTube

In a sign that interest in this year’s Super Bowl ads is strong, a teaser spot for a Super Bowl commercial — which will air in two weeks — is trending faster than a popular Super Bowl ad did last…

Studios Go on the Attack to Support SOPA, Despite Opposition From Google, Wikipedia and Most of the Republican Candidates for President

The Motion Picture Association of America and its member studios are pushing back after this week’s high-profile campaign against Internet piracy legislation, and are pledging $3 million to a print and online ad campaign to support the Stop Online Piracy…

In a Surprise, Yahoo Co-Founder Jerry Yang Leaves Company. Will He Primarily Be Remembered for His $45 Billion Misstep?

In a surprise move, Yahoo co-founder Jerry Yang announced Tuesday, Jan. 17, 2012, that he was leaving the company, according to a number of media reports. Writes Mike Cassidy in the San Jose Mercury News: "It had to be hard…

If You Watch the Super Bowl You’ll Likely See David Beckham in His Skivvies. Here’s Why

Brit football superstar David Beckham will be crashing America’s biggest football party this year, the Super Bowl. And in his skivvies at that. Here’s how: Retailer H&M will be promoting its David Beckham Bodywear collection in the retailer’s first-ever Super Bowl…

YouTube Rolls Out Two New Entertainment Networks

YouTube added two new entertainment networks to the website Monday, Multichannel News reports. The site rolled out Entertainment News Television, from PMC and ION, and the Young Hollywood Network. YouTube has its sights set on adding a total of 96…

TV Personality Sues Marketer, Says His Views on Global Warming Got Him Fired From Ad Campaign

A familiar television personality is suing a U.S. unit of Kyocera Corp., alleging that the company backed out of a $300,000 agreement for him to appear in printer ads and to deliver a speech because of his global warming views,…