As NBC tries to reverse its ratings — which have been in the doldrums (to put it mildly) for years now and seem to be getting worse rather than better — it is betting heavily on a charismatic cultural figure…
A former NFL star who appeared in one of the most memorable Super Bowl ads in history is reprising his role for an ad in this year’s game, the Los Angeles Times’ Show Tracker blog reports. "Mean Joe" Greene was…
Television networks are relying on scheduling tricks to help juice their ratings numbers — including renaming shows and labeling them as "specials" so that they won’t be counted in low-rated weeks, reports Bill Carter in The New York Times. That…
The Fox ratings juggernaut "American Idol," which has dominated U.S. television for years, is showing signs of audience fatigue, reports Scott Collins in the Los Angeles Times. Now in its 11th season, the show has seen its ratings slide this…
In an indication that 2012 could be a good year in the No. 1 advertising category for TV stations — autos — the Associated Press reports that "Chrysler’s January U.S. sales jumped 44 percent over a year ago and Ford’s…
Advertisers have shifted their strategy in recent years from keeping their Super Bowl commercials top secret to releasing them ahead of the game to help generate interest. As we reported previously, one of the most buzzed-about spots has been Matthew…
Super Bowl ads are going for significantly more this year than they did a year ago. The NFL championship game, which airs this Sunday on NBC, features a high-profile rematch between the New York Giants and New England Patriots. Advertisers…
The New England Patriots and the New York Giants aren’t strangers to the Super Bowl, which airs Feb. 5 on NBC, and neither are most of the companies buying up ad space in the broadcast, reports The New York Times….
An estimated $20 million windfall is on tap for Florida television stations as Newt Gingrich and Mitt Romney attack each other ahead of the Jan. 31 Florida Republican primary, according to The Hollywood Reporter. The estimate comes from SNL Kagan,…
Media guru Irwin Gottleb has a new position, the result of a reorganization by WPP’s global media management company GroupM, as reported in TVWeek’s free Media Planner weekly e-newsletter. Please click here to read the rest of this article.