NBC has finally entered the 2011 Upfront Marketplace, reports our good friend Brian Steinberg at Advertising Age. Writes Steinberg, "NBC is doing some deals in the range of 9%." NBC, which finally came up with a show at season’s end…
Television networks are turning to movie-theater advertising a month earlier than usual, touting their fall schedules in front of audiences eager to watch the summer’s potential blockbusters, reports Joe Adalian in New York Magazine’s Vulture blog. Usually the TV networks…
CBS, which reportedly was looking for price increases of 18% in the upfront marketplace, is doing deals for 14% to 15% cost-per-thousand increases, Jon Lafayette writes for B&C. According to the article, "The Tiffany Network had come down from its asking…
After Fox wrapped up its upfront ad sales with price increases in the 10% to 11% range, Miller Tabak analyst David Joyce made a downward adjustment today to his predicted price hikes for ABC and NBC, according to The Hollywood…
The Apple Insider, culling articles by other pubs, writes that Apple’s iCloud service might start out for free and then be $25 a year. The idea behind iCloud is that users would store their music, movies and TV shows on…
Ad buyers are questioning whether CBS will be successful in its gambit to get price hikes of as much as 18% in the upfront advertising market, reports our friend Brian Steinberg in Advertising Age. As TVWeek has previously reported, Fox, which…
ABC is following Fox’s lead in upfront pricing, signing media agreements with price increases in the 9% to 10% range, Wayne Friedman reports in MediaPost. The strategy is in contrast to CBS’s more aggressive stance, with the Eye Network reportedly…
Fox’s upcoming singing competition "X Factor" has signed its second major advertiser, and that advertiser can be expected to place products in the programming, reports Brian Steinberg in Advertising Age. The show signed General Motors as a larger sponsor, marking…
Amid a campaign by the Gay & Lesbian Alliance Against Defamation and the National Hispanic Media Coalition, AT&T has dropped advertising from the talk show "Jose Luis Sin Censura," according to The Hollywood Reporter. Two stations–WSVN-TV in Miami and KCTU-TV…
By John ConsoliSpecial and Exclusive to TVWeek Fox is the first broadcast network to complete its upfront selling, according to sources familiar with the negotiations, at prime time rate increases averaging between 11 and 12 percent, which has the other…