After customers complained about Donald Trump’s political activities, one advertiser has said it won’t allow its ads to appear on the website for NBC’s "The Apprentice," reports Bloomberg. The marketer is Groupon. The company isn’t a show sponsor, but its…
Local television stations’ revenues posted strong gains in 2010, according to new figures from BIA/Kelsey. B&C broke down the study, reporting that over-the-air sales jumped 23% to $19.4 billion last year, boosted by midterm elections and a rebound in the…
Media giant Viacom issued a rosy financial report today, highlighted by profits that beat Wall Street expectations and growth in the cable segment, according to The Hollywood Reporter. Operating income for media networks was up 13% to $806 million for…
Weather Channel Cos. Chief Executive Mike Kelly says the company’s digital offerings are “going through the roof." More than 40% of the company’s total advertising stems from digital, Kelly said in an interview with the Los Angeles Times. The channel…
Despite seeing ratings fall about 10%, broadcast television could have an advertising windfall at this year’s upfront, reports TheWrap.com. Advertisers who sat out last year’s upfront market are now paying as much as 30% more for time in the scatter…
The insurer Aflac has picked a new voice for its advertising icon, the duck that squawks "Aflac!," reports the New York Post’s Media Decoder blog. The selection comes after 12,500 people auditioned for the job online and through live auditions….
America’s hottest magazine–topping the list of the industry’s most successful and influential magazines over the past year, according to Adweek–is Food Network Magazine. The rankings are based on a mix of financial measurements and influence stats derived from media profile,…
Networks are paying attention to DVR viewing a full week after a show airs, including the data in their calculations for deciding whether to renew a show, and they want to convince advertisers to also pay attention, reports The New…
Vacuum manufacturer Hoover Corp. won the hearts of soap opera fans this week after it announced that it was pulling its ads off ABC to protest the cancellation of soaps “All My Children” and “One Life to Live,” according to…
The cancellations of the long-running soap operas "All My Children" and "One Life to Live" are creating fallout for ABC, with one advertiser saying it’s “disappointed” by the decision and announcing plans to pull its ads from the network, according…