The watchdog group Media Matters has turned its attention to a campaign that targets advertisers on Fox News Channel, according to The Hollywood Reporter. According to the progressive group’s new boycott site, DropFox.com, its first targeted advertiser is Orbitz Worldwide….
With the threat that the NFL season will be impacted by a labor dispute between team owners and players, some television networks are altering their ad sales strategy, the New York Post reports. An estimated $3 billion-plus in ad money…
CBS, which presented its programming to advertisers at today’s upfront, is gently tweaking its lineup for fall, adding only five new shows and moving around a couple of favorites, Brian Steinberg writes in Advertising Age. The network will make a…
In a scene reminiscent of a vintage Hollywood movie plot, a star was born today at the TNT/TBS upfront presentation in New York: Turner Entertainment Networks President Steve Koonin. It started with a technical glitch, as things took a disastrous…
Telemundo, the Spanish-language network owned by NBCUniversal, said at its upfront presentation Tuesday that it has hired former Univision talk show host Cristina Saralegui and is also creating an online sports channel, reports Advertising Age. Telemundo Digital launched a bilingual…
A group of protesters chanted outside ABC’s upfront presentation Tuesday, urging advertisers to boycott the network for its cancellation of "All My Children" and "One Life to Live," reports Deadline.com. "Save our soaps," the demonstrators chanted as advertisers entered New…
It’s a tradition that’s so good, so much fun for all the advertisers, media agency folks and press in the audience, we’d recommend every network hire him to entertain at their upfront presentations. We’re talking about ABC’s own Jimmy Kimmel, who…
A botched agreement for an infomercial has wound up in court, with a marketing firm filing a $25 million lawsuit against a well-known action star, TheWrap.com reports. The action star is Jean-Claude Van Damme, who has been sued by Total…
After adding original shows such as "Hot in Cleveland," TV Land is gaining both ratings momentum and attention from advertisers. The network added 60 new ad clients in 2010 and has 31 new advertisers so far in 2011, reports Advertising…
PromaxBDA has announced the finalists for the PromaxBDA Awards, which honor achievements in promotion, marketing and design. “This year’s PromaxBDA Award’s finalists represent some of the top designers, marketers and promoters in the field,” said Jonathan Block-Verk, president and CEO…