Fox has kicked off the annual upfront advertising market, cutting deals Thursday night with many top media agencies, reports Jon Lafayette in B&C. The network received price increases on the "low end of double digits," the story notes. Fox was…
Cable companies are used to being ripped by customers, but one of them took it a step further by taking out a full-page ad in the New York Press to blast Time Warner Cable for shoddy service, reports Business Insider….
With the win last night over the Chicago Bulls, the Miami Heat will face the Dallas Mavericks in the NBA Finals, which means not one but two American Airlines arenas will be in the spotlight, reports SportsNewser.com. Both the Mavs…
Google today rolled out its new wireless payment system, Google Wallet, and its new deals site, Google Offers, Reuters reported. The new features operate independently or in combination, with the objective being to make it easier for users to pay…
A candid public service announcement starring "Glee" actors, aimed at halting the use of what the spot calls "the R-word," received mixed reviews from viewers, reports the New York Daily News. The spot aired during the show and includes "Glee"…
YouTube is opening the door a little wider for advertisers to buy space to air video on the website, The New York Times reports in its Media Decoder column. The move comes as users are, perhaps reluctantly, learning to accept…
Ad buyers are less than enthusiastic about the decision by a station in the country’s largest TV market to replace "The Oprah Winfrey Show," which is ending its 25-year run this week, with a longer news broadcast, reports the New…
ESPN has announced the appointment of a new vice president, Sales Marketing, for ESPN’s Customer Marketing and Sales group. The job is being taken by Cindy Freed, who will oversee the ad sales marketing group, including ESPN’s Co-Marketing team, Creative…
Super Bowl ads are selling quickly, with NBC having sold more than half the spots in the game, even though it’s unclear whether National Football League games will be played this year, reports Jon Lafayette at B&C. NBC is receiving…
A broadcaster that focuses on what it calls “the fastest-growing consumer segment in our nation” revealed plans Wednesday at its upfront presentation in New York to launch three new networks next season, Broadcasting & Cable reported. Spanish-language broadcaster Univision said…