Logo

Advertising

Mike Benson, Former Co-Chief of ABC Marketing, Lands New Gig

Mike Benson, the former co-chief of ABC Marketing–and for a number of years the chairman of Promax/BDA–has landed a new job. Benson has been named Chief Creative Officer of Time Warner’s Global Media Group, which is the company’s in-house ad…

Report: Kutcher Will Get $1 Million per Episode for ‘Two and a Half Men’

Ashton Kutcher’s salary for replacing Charlie Sheen on the hit CBS sitcom “Two and a Half Men” will be about $1 million per episode, according to The Hollywood Reporter, which cites a Wall Street Journal article. The deal was reportedly…

Soap Fans Appeal to ABC in Full-Page Ad to ‘Save the Soap Genre’

Soap opera fans have taken out a full-page ad in The Hollywood Reporter asking ABC to "please save the soap genre," the publication reports. The ad contains a letter from "viewers, customers and consumers" who want to express their disappointment…

Guests Revealed for Oprah’s Final Show–and No, It Won’t Be Just Oprah

The final episode of "The Oprah Winfrey Show," which airs May 25 and wraps up a 25-year run in syndication, will feature at least two guests, The Daily reports. Guests who are now set for the show are Will Smith…

News Corp. Financials: TV Is Up, Film Is Down

News Corp. reported that gains in its TV business were offset by lower income at its filmed entertainment unit, the result being that its fiscal third-quarter net income declined to $639 million from $839 million a year earlier, reports Jon…

MTV Marks National Day to Prevent Teen Pregnancy by Renewing Show, Rolling Out PSAs

On National Day to Prevent Teen Pregnancy, MTV announced Wednesday that it was renewing a show that deals with the topic, Deadline.com reported. Besides giving a fourth-season renewal to "Teen Mom"–a spinoff from the hit “16 and Pregnant”–the network revealed…

USA Network Rolls Out Development Slate Including Comedies, Reality, Talk Show

USA Network revealed a development slate at its upfront presentation Monday that includes a talk show and unscripted programming, reports Jon Lafayette at B&C. The network said it has 13 scripted shows on its slate, including five comedies. USA didn’t…

Despite Blue-Chip Anchors, Fox Business Network Still Hasn’t Delivered Ratings

Despite a roster of blue-chip anchors such as Neil Cavuto and Lou Dobbs, Fox Business Network hasn’t yet delivered the kind of ratings that have powered Fox News, reports Brian Steinberg in Advertising Age. Fox Business is still a small…

Nielsen Reveals Which Network Ranks at the Top in Product Placement Effectiveness

A cable network that has been getting a lot of mileage out of a reality franchise has been cited as the most effective network for product placement, reports the Los Angeles Times’ Company Town blog. The network is Bravo, which…

A&E Television Networks Changes Its Name, Gets New Slogan

A&E Television Networks is changing its name and getting a new slogan, reports Jon Lafayette at B&C. The name change involves taking the "television" out: The cable programmer will now be called A+E Networks. It will carry the new tagline…