TVB–the Television Bureau of Advertising–whose mandate has long been to promote local TV stations to advertisers, is officially changing its name, reports The New York Times. The new name–drumroll please–will be TVB. Local stations now have "digital subchannels, mobile, Web…
The Super Bowl, which will be on Fox in 2011, has already sold more than 90% of its advertising time with prices running at about $3 million for a 30-second spot, reports Reuters. The strong demand suggests that the economy…
"Apple is expected to announce soon a new subscription plan for newspapers, which hope tablets like the iPad will eventually provide a new source of profit as media companies struggle with declining print circulation and advertising revenue." So says MercuryNews.com….
After critics claimed that News Corp.’s $1 million donation to the Republican Governors Association proved the company isn’t as fair and balanced as it claims, Fox News has agreed to air an ad critical of the donation, the Hollywood Reporter…
In less than five years–in 2014– North America will no longer be the world’s largest ad market, Bloomberg reports. North American will be overtaken by the Asia-Pacific region, reports Bloomberg News, citing a report from eMarketer Inc. and Starcom MediVest…
Viacom’s Spike cable network, in certain episodes of its off-HBO airiing of "Entourage," has run ad breaks ranging anywhere from six minutes in length to something approaching an eyebrow-raising 10 minutes in total, Advertising Age reports, adding, "In some cases, the…
"ABC marketing co-chief Mike Benson is out after 12 years at the network," Variety reports, adding, "Benson’s exit comes as new ABC Entertainment prexy Paul Lee looks to make his first mark at the network." Benson has been running ABC…
NBC’s greatest hope for the fall TV season is "The Event," according to The New York Times, which notes that the show is getting a "multimillion-dollar advertising campaign that is entering its final weeks." "The Event" is clearly NBC’s big…
Some in the online marketing community are saying that Google’s new instant seach spells the end of online marketing as we’ve known it, the Telegraph reports. According to the article, "Search Engine Optimizers, who try to get websites to the…
Britney Spears has been sued for sexual harrassment by a former bodyguard, BBC News is reporting. According to the article, the bodyguard, "Fernando Flores has accused the singer of repeatedly parading around in the nude and having sex in front…