Advertising

Ben Silverman, America Ferrera and P&G Partner for Interactive Cable Series

America Ferrera, the star of "Ugly Betty," is partnering with former NBC entertainment executive Ben Silverman and Procter and Gamble to create a multicultural, interactive telenovela that will be a modern-day "Romeo & Juliet," according to the Associated Press. The show,…

Conan Deal Shows the Power of the Cable Business Model

A number of articles are talking about Conan O’Brien going to TBS and the strength of the cable TV business model. Kris Magel, exec VP-director, national broadcast, at Interpublic Group’s Initiative, told Advertising Age, "Conan gives [TBS] a legitimate program…

TV Shows Refusing to Interview Kitty Kelley, Author of New Unauthorized Bio of Oprah

Many hosts of news programs ranging from CNN’s Larry King to Barbara Walters of "The View" are refusing to have Oprah Winfrey’s unauthorized biographer on their shows for fear of offending their friend, USA Today reports. "All said very openly…

ABC Gets New Head of Primetime Ad Sales

ABC has announced a new person to head up its primetime ad sales. The post become vacant when Geri Wang, who previously held the position, was promoted to President of Sales and Marketing for the ABC Television Network earlier this…

Love in the Ruins: Tiger, Mickelson and The Masters

In his latest provocative entry, TVWeek Open Mic blogger Chuck Ross takes a final look at the last few weeks in men’s professional golf, culminating in golf’s premier event, The Masters, and what it all means. Click here to read.

Leno Significantly Down in 18-49 Demo Compared to His Last Go-Around at the ‘Tonight Show’

Jay Leno has returned to his old spot, and something else is looking old, too, Bill Carter writes in the New York Times. While Leno’s show has boosted audiences more than 50% from Conan O’Brien’s average, the median age of…

The Weather Channel to Extol Multimedia Efforts in Upfront Meetings

The Weather Channel Chief Executive Michael J. Kelly plans to sell the network’s efforts to merge its TV and online technology divisions during meetings with advertising agencies, B&C reports. The NBC Universal-backed network is skipping a dedicated upfront show this…

Mark Burnett Moving Into Out-of-Home Branded Video Projects

Mark Burnett is moving into out-of-home branded video, Advertising Age reports. According to the article, "Burnett is teaming with Vimby (Video in My Backyard) for a new venture to develop original content for brands with new-media distribution, including digital out-of-home…

In a First, More Americans Say They’d Give up Their TV Than Say They’d Give Up Their Connection to the Internet

For the first time, more Americans said they’d give up their television sets in favor of keeping their Internet connections, the Pittsburgh Post-Gazette reports. A survey by Arbitron Inc. and Edison Media Research found that 49% would opt to drop…

The Anti-Establishment Provocateur Who Helped Mold the Sex Pistols and the Punk Movement–and Who Later Became a Fixture On British Reality TV–Dies of Cancer at Age 64

He was " the anti-establishment provocateur behind the Sex Pistols," and much of the Punk movement , according to CNN, and he’s died of cancer at age 64. That could describe only one person: Malcolm McLaren, who managed the Sex Pistols during their…