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Survey Says: More Democrats Watch TV Overall, More Republicans Watch Sports

Democrats watch more TV in general, but Republicans are more heavily into watching sports. So says a new study by National Media Inc. We know about it through the reporting of our former colleague James Hibberd, who has written about…

Sony TV’s Oswaks Steps Down as Marketing President

Robert Oswaks has stepped down as the President of Marketing at Sony Pictures Television, the Hollywood Reporter reports. According to the article, "He joined the company in May 2000 in the newly created position of executive vp marketing, Columbia TriStar…

MUST READ: Nielsen Changing Definiton of ‘Average Audience’ Ratings. It’s Important Because That Definition, Commonly Called ‘Reach’ in Ad Circles, Is Relied on By Advertisers Who Spend $80 Billion Annually To Advertise on TV

Here’s an eye-opener, reported by Joe Mandese, who is hands down the best journalist covering the business of media measurement in the country. This is the startling opening paragraph of the article Mandese has written in Media Daily News: "In a…

Fox News Recorded Best Quarter in its History

Fox News attracted its largest total day audience ever in its first quarter, TVNewser reports. In the first quarter, in basic-cable, only USA did better than Fox News. The network also recorded its second largest audience during its almost 14-year…

Despite Protest, Nielsen to Nix Live-Only Local TV Ratings

After a four-month delay, Nielsen said it’s going forward with a plan to end live-only local TV ratings, a change which has been protested by top media agency groups, MediaPost reports. The ratings, which cover about 70% of local U.S….

After This Season of ’24’ Ends, There’s One More ’24’-Related Show Fox MUST Air

After this final TV season of "24" is done airing, there is one more "24"-related single show Fox MUST air, says TVWeek Open Mic blogger Chuck Ross. Click here to read his intriguing piece about what it is.

Non-NBC Affiliates Nervous About Dealing With Comcast in the Future; Seek Assurances

TV stations not affiiated with NBC are worried that if the Comcast-NBCU deal goes through they may not be treated fairly by Comcast. For example, the CBS affiliate board, in a memo obtained by our friend Harry Jessell at TVNewsCheck, says…

Report: More than 200 Companies, Including Apple, Won’t Advertise on Fox News’ Popular ‘Glenn Beck’

Controversial Fox News host Glenn Beck is drawing viewers, but his views are making it difficult to lure advertisers, the Washington Post reports. The Post reports that more than 200 companies have boycotted Beck’s show and refuse to advertise during…

‘Lost’ Drawing Almost $1 Million Per-30 To Advertise in the Finale

As "Lost" draws to a close, advertisers are bidding up 30-second spots in the finale with prices reaching $900,000, Advertising Age reports. That represents more than a quadrupling of average $213,563 price the show fetched during last year’s upfront, the…

‘Desperate Housewives’ Star Teri Hatcher, Disney, Lauching Web Site Targeted to ‘Chicks’

Teri Hatcher, one of the stars of "Desperate Housewives," is partnering with Disney to lauch a Web site targeted to "chicks," The Hollywood Reporter reports. According to the article, "Nicknamed ‘a chick’s guide to life,’ the site is produced by Disney…