With the Upfront marketplace quickly approaching, Bill Abbott, the President and CEO of the Hallmark Channels, tells TVWeek about the changes he’s made since his appointment, particularly the on-going transformation of The Hallmark Channel into a "destination for lifestyle and home-oriented programming." Having…
The Madison Avenue Project, a venture formed by the National Association for the Advancement of Colored People and law firm Mehri & Skalet, PLLC, released a study that concludes this year’s Super Bowl ads were overwhelmingly created by white agency…
CBS narrowed its quarterly loss during the first three months of 2010, helped by a resurgence in advertising and recent agreements for retransmission fees, the Los Angeles Times’ Company Town blog reports. Asked during the earnings call about a report…
Clearly, over the past two decades, one of the smartest, yet unsung, ad sales executives in the TV business has been Bill Abbott, first at Fox Family and Fox Kids, and then at Hallmark. One of the hallmarks of his career,…
CBS News and CNN have revived their decade-long courtship, but this time it looks serious, the New York Magazine reports. While past discussions have failed over issues such as how top talent would be shared or which network would maintain…
A formal complaint has been filed with the Federal Trade Commission claiming that a recent Genreral Motors ad is deceptive, Advertising Age reports. According to the article, the Washington-based advocacy group Competitive Enterprise Institute "claims the Detroit car maker misled…
Bill Gorman at TVbytheNumbers.com has an interesting analysis of which shows are likely to be renewed by NBC, asking how the overall ratings problems of NBC will affect the renewal chances of "Chuck" and "Heroes." Gorman writes, "Neither ‘Chuck’s’ nor "Heroes’"…
Fox News had its highest-ever quarterly profit for the period ended March 31, the New York Times’ Media Decoder reports. The network’s operating income jumped 31% from a year earlier, helped by higher advertising sales and rate increases from affiliates. Fox…
The Nielsen Company has bought a video analytics company to help track how engaged viewers are while watching Web video content, Mediaweek reports. The company Nielsen has purchased is GlanceGuide. Both Nielsen and competitor comScore have dropped behind some newer…
In fact, the offical beer of the National Football League since 1992 has been Coors. Advertising Age is now reporting that Anheuser-Busch has just outbid MillerCoors to once again become the official beer of the NFL. According to the story,…