Advertising

Wow: Apple Planning to Ask $1 Million for Mobile-Device Ads

Apple is planning to ask companies to pony up close to $1 million for advertisements on its mobile devices and possibly even more for those marketers who want to be among the first customers, the Wall Street Journal reports. Marketers…

How Much Do You Think the Broadcast and Cable Upfronts Will Increase This Year? Here’s The Number Barclays Capital is Predicting

Barclays Capital is projecting a surge in upfront ad spending, B&C reports. The big four broadcasters may see a 20% jump in ad spending compared to last year’s upfront. Thus, for the broadcasters, a total of $8.26 billion is what Barclays is prognosticating,…

NBC, With Primetime Back in Favor, Will Opt for Full-on Upfront

NBC will return to the traditional upfront presentation after two years of experimenting with different approaches to courting advertisers, Stuart Elliott reports in the New York Times’ Media Decoder blog. NBC will also take a new approach with the type…

Poll: Most New Yorkers Hate Backseat TVs in Taxis

More than half of Manhattan residents can’t stand the backseat televisions in New York City’s taxicabs, the New York Post reports, citing a Marist poll. Forty-two percent of Manhattanites shut off the small TV screens, the highest percentage among the…

Yahoo News, Which Already Reaches 40 Million Month Unique Visitors, To Beef Up By Hiring More Journalists

Yahoo News, already a major user destination, is planning on hiring more journalists, according to Mediaweek. According to the article, " ‘Historically, our content has been from third parties, and a lot of it has been commodity news,’ said Jimmy…

‘Idol’ Contestant Tim Urban Would Welcome Toothpaste Commercial

Tim Urban, who was voted off "American Idol," last week told reporters that he’d welcome being in a toothpast commercial, according to MSNBC. As viewers of the show know, for weeks Urban was known as the contestant who always smiled,…

ABC, Fox, Lane Bryant in Large Size Dispute

ABC refused to air a lingerie ad featuring a plus-sized model, causing the ad’s creator, Lane Bryant, to accuse the network of discrimination against larger women, the New York Post reports. ABC and Fox say that’s baloney, according to FoxNews.com….

Why Procter & Gamble Has Committed to Spend $100 Million on the Oprah Winfrey Network

Procter & Gamble has pledged $100 million in advertising spending for the yet-to-be-debuted Oprah Winfrey Network, Brian Steinberg in Advertising Age reports. The three-year deal also includes the ability for P&G to buy product integration into OWN programs. While the…

It’s Official: New $10.8 Billion Deal for March Madness–Expands to 68 Teams, Games Will Be On CBS and Turner, Deal Is for 14 Years

The NCAA has announced a new deal for March Madness, the annual Division 1 Men’s Basketball Championship. The deal is worth more than $10.8 billion, and runs from 2011 through 2014. Besides incombent CBS Sports, add Turner to the mix….

CBS Marketing Executive Ron Scalera Dies at 49

CBS Marketing Group Executive Vice President and Creative Director Ron Scalera died on Wednesday in Los Angeles, according to TVNewsCheck. He was 49. Scalera had collapsed during a morning walk,, according to the Hollywood Reporter. Scalera joined CBS in 1997…