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Tribune Brokers Reorganization Plan with Creditors

Tribune Co. has reached an agreement with its top creditors, allowing it to file a reorganization plan with the U.S. Bankruptcy Court by Tuesday, the Tribune-owned Los Angeles Times reports. The agreement is supported by the unsecured creditors committee, which…

DirecTV To Sponsor Commercial Free Hour on MLB Network

Satellite giant DirecTV has decided to sponsor an hour-block of programming on MLB Network called "Solid 60 presented by DirecTV," reports B&C. The hour begins on April 9, and will continue each Friday night at 9:30 p.m. "Solid 60" is…

Oprah Reveals Plans for Her Own Show on OWN

Oprah Winfrey has announced plans for her own show on the Oprah Winfrey Network–OWN–the forthcoming cable channel she will co-own with Discovery Communicatons. Oprah Winfrey tells the Wall Street Journal that she’s planning on hosting an evening show on her…

Nike Just Broke This New :30-Second Tiger Woods Commercial. The Voice is That of Woods’ Late Father, Earl. In Comments Below Let Us Know What You Think of This Commercial (It Was Scheduled to Air Wednesday Night on ESPN and The Golf Channel)

Apple’s Out-of-the-Box Thinking for the Launch of the iPad

Apple’s launch of the iPad was different even for Apple, CNET reports. For example, according to the article, Apple "chose Time magazine as the platform for its splashy media coverage, with a feature story and interview with Jobs penned not by…

FX Seeking More Mainstream Programs in Bid for Ad Dollars

FX, historically the home of dark and edgy programs such as "The Shield" and "Nip/Tuck," and more recently "Rescue Me" and "Damages," is seeking to add more mainstream shows to its program lineup in a bid for more viewers and advertising…

Report: Alan Daniels in Talks to Return to Sony TV Marketing as Consultant

Alan Daniels, the former Senior Vice President of Marketing at Sony Pictures Television is talks about returning to the studio as a marketing consultant, Deadline.com reports. The article says the studio approached Daniels–who left the studio amongst lay-offs last year–to…

Microsoft Says It’s Looking for TV Ad Dollars

Attention Madison Ave: Microsoft wants some of the money you’re currently spending to advertise on TV. That’s the word from Keith Lorizio, Microsoft’s VP of U.S. digital ad sales, according to B&C. According to the article, " ‘Are we competing…

Even When It Loses, ‘American Idol’ Is Tops on Madison Ave.

It’s natural for ABC to brag about its "Dancing With the Stars" beating "American Idol" last week in the ratings, when the dancing competition pulled in 23 million viewers to the 21.8 million viewers watching "Idol," writes Bill Carter in…

Univision to Return to Making an Upfront Presentation After Sitting out Last Year

Univision is planning on putting on a New York upfront show next month after sitting out of the hoopla last year, Adweek reports. The Spanish-language network will put on its upfront presentation on May 20th at Jazz at Lincoln Center….