Cue the sad trombones. The Academy of Television Arts and Sciences has said it’s nixing the Emmy award for main title theme song for television shows, TVbytheNumbers.com reports. It’s a nod to the fact that the TV show theme song has…
VH1, with its slate of celebrity love series and outrageous reality fare, is looking to revamp its lineup and slowly move away from series like "Flavor of Love," the Hollywood Reporter reports. The network is prepping to launch 44 new…
Here’s an interesting twist: "Program Placement" during commercials, as opposed to "product placement" during a program. It’s being tried on CNN, according to Advertising Age. According to the article, "With marketers now paying for TV ad time based on the…
Wednesday night’s (April 14) opening night triple-header coverage of the NHL Stanley Cup Playoffs drew the best NHL playoff opening night ratings on cable in six years. The games, on Versus, did a .5 rating and drew an average of…
Telemundo has created a consumer products unit to create jewelry and other items that can be worked into the network’s telenovelas and then sold both at telemundo.com and at home shopping and retail channels, Adweek reports. The first effort will…
"Fairway philanderer Tiger Woods and his fed-up wife, Elin Nordegren, appear headed to divorce court and the final straw in the disintegrating marriage may have been the golf swinger’s creepy Nike ad," is the lead sentence of a report in…
No occupation on Madison Ave. has taken a harder hit during the recession than those who specialize in research. So it’s noteworthy when a research chief is actually hired these days. Canoe Ventures has named Gerard Broussard to the newly created…
Here’s something pretty telling. At the Fox affiliates meeting in Las Vegas, when Fox affiliate managers were asked how many of them would like to get O’Brien back into negotiations: just two or three out of the more than 100 affiliates raised their…
A national service to reach 150 million U.S. residents with mobile TV content that will include "live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming," has been announced. In the story…