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No More Emmy Awards for TV Theme Songs

Cue the sad trombones. The Academy of Television Arts and Sciences has said it’s nixing the Emmy award for main title theme song for television shows, TVbytheNumbers.com reports. It’s a nod to the fact that the TV show theme song has…

Hey Soul Sister: VH1 to Launch 44 (No, That’s Not a Typo) Series Before the End of This Year

VH1, with its slate of celebrity love series and outrageous reality fare, is looking to revamp its lineup and slowly move away from series like "Flavor of Love," the Hollywood Reporter reports. The network is prepping to launch 44 new…

New Format on Cable: Split Screen Keeps Program Going When Commericials Run

Here’s an interesting twist: "Program Placement" during commercials, as opposed to "product placement" during a program. It’s being tried on CNN, according to Advertising Age. According to the article, "With marketers now paying for TV ad time based on the…

NHL Playoffs on Versus: Most Watched Opening Night on Cable Since 2004

Wednesday night’s (April 14) opening night triple-header coverage of the NHL Stanley Cup Playoffs drew the best NHL playoff opening night ratings on cable in six years. The games, on Versus, did a .5 rating and drew an average of…

Telemundo Starts Consumer Products Unit to Integrate Sales into Telenovelas

Telemundo has created a consumer products unit to create jewelry and other items that can be worked into the network’s telenovelas and then sold both at telemundo.com and at home shopping and retail channels, Adweek reports. The first effort will…

Report: Nike Ad the Last Straw for Elin–Looks Like She’ll Divorce Tiger

"Fairway philanderer Tiger Woods and his fed-up wife, Elin Nordegren, appear headed to divorce court and the final straw in the disintegrating marriage may have been the golf swinger’s creepy Nike ad," is the lead sentence of a report in…

Major Cable Ad Venture Canoe Names VP Research

No occupation on Madison Ave. has taken a harder hit during the recession than those who specialize in research. So it’s noteworthy when a research chief is actually hired these days. Canoe Ventures has named Gerard Broussard to the newly created…

Survey Says: Fox Affiliates Didn’t Want Conan Anyway

Here’s something pretty telling. At the Fox affiliates meeting in Las Vegas, when Fox affiliate managers were asked how many of them would like to get O’Brien back into negotiations: just two or three out of the more than 100 affiliates raised their…

Video: Walmart, the World’s Largest Retailer, to Start Airing Ads Pushing Its Own Wireless Phone Service

Coalition of Major Broadcasters Form Joint Venture For National Mobile TV Service

A national service to reach 150 million U.S. residents with mobile TV content that will include "live and on-demand video, local and national news from print and electronic sources, as well as sports and entertainment programming," has been announced. In the story…