Advertising

Fox, The CW Expected to Close Upfront Ad Sales This Week; Deals Down by as Much as -3%

Fox and The CW are are expected to close their upfront ad sales by the end of the week, Mediaweek reports. Citing unidentified sources, Mediaweek says that the CW is doing deals at -2 to -3 percent for its primetime…

Time Warner Profit Takes a 34% Dive in Second Quarter; Ad Slump, Slow DVD Sales Blamed

Time Warner Inc.’s second-quarter profit shrank 34 percent due to revenue declines in its publishing, movie and online properties, which were affected by the ad slump and slow DVD sales, the Associated Press reports. Time Warner, owner of Warner Bros., the HBO and…

Apple Working on New Entertainment Multimedia Device With 10 Inch Screen

Apple’s much anticipated iTable-device, that could launch later this year, is likely to be able to let users read and see and hear a variety of media, from TV shows to movies to books to music albums, Mercurynews.com reports. The device…

Analysis: Ben Silverman–What Went Wrong at NBC, What He Hopes Will Go Right With Barry Diller

By Michael Learmonth AdAge.com Ben Silverman is out after a two-year stint as co-chairman of NBC Entertainment, where he attempted to revive the fourth-place network with a mix of reality shows and nostalgia, like a failed remake of "Knight Rider."…

Silverman and NBC: Not a Silver Slipper Fit. ANALYSIS: Is Silverman a Better Fit With Diller?

Ben Silverman is calling his new collaboration with Barry Diller "Reveille meets BBDO," referring both to Silverman’s own former entreprenuerial entertainment company and the famous ad agency. What went wrong at NBC? Will this new venture work? Click here for…

Upfront Deals Are Being Made; the Largely Unanswered, Whispered Question: ‘Psst, That CPM Number, What Base Is That off of?

Upfront deal making has finally picked up. As usual, both buyers and sellers are compromising, sometimes one more than the other, as the marketplace settles into place. We have three must reads for you about the upfront. All three of the…

Cox Cable New VOD Scheme Increases Viewership of Turner Shows by 10% and Ads Were Included in the Shows

Eight shows from Turner Broadcasting’s TNT, TBS and Cartoon networks saw boosts of almost 10% in a test on Cox’s My Primetime video-on-demand service, Multichannel News reports. Significantly, "Our work with Turner demonstrates that consumers will view on-demand content, with…

NBC’s Ben Silverman on the Upfront: Ad Volume Down but Not CPMs

The upfront market isn’t as bad as predicted, with declines in ad volume but not CPMs, Ben Silverman, co-chair, NBC Entertainment and Universal Media Studios, told a Fortune magazine conference, The Hollywood Reporter reports. Broadcast is challenged more than cable, he…

Morgan Stanley Analyst: Bullish on TV in General, Though Says Broadcast Nets May Have to Convert Themselves into Pay Nets

"[T]V can grow in the mid-single digits when you take affiliate revenue and ad revenue together…" was the pronouncement this week of Ben Swinburne, media analyst at Morgan Stanley, B&C reports. Next year should see an increase in ad spending…

Report: Jon and Kate’s Eight Kids are Miserable; Advertisers in Their TLC Show Unhappy

MyFoxPhilly.com reports on the new US magazine, out Friday, July 24, and its cover story about how despondent Jon and Kate’s eight kids are. Furthermore, executives from TLC, the network that airs "Jon & Kate Plus 8" are reportedly meeting…