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Raging Controversy: Time For Sports Programming to Move to C3 Ratings? At Stake: Fate of an $8 Billion Market

With a letter that went out to clients last week from Nielsen Media Research to its clients, there’s a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran…

Here’s a First: Live Commercials in a Scripted Show

In what is believed to be a first for a scripted series, "Michael & Michael Have Issues" will feature live commercials during six of its seven episodes. The shows stars, Miichael Ian Black and Michael Showalter humorously wax poetic about…

GM to Sell Cars on eBay

General Motors is in discussions with eBay to let consumers in California buy cars online, the Associated Press reports. "GM CEO Fritz Henderson said the company is working on an ‘innovative new partnership’ with eBay Inc. to let consumers in…

Reseach Guru Leaving Interpublic After 27 Years; His Interests and Company’s Interests No Longer ‘Align’

Interpublic veteran Steve Sternberg is leaving Interpublic’s Magna unit effective July 15, Mediaweek reports. Sternberg has been at Interpublic for 27 years, and most recently has held the post of executive VP of audience analysis for its Magna unit, which is…

Raging Controversy: Time For Sports Programming to Move to C3 Ratings? At Stake: Fate of an $8 Billion Market

With a letter that went out to clients last week from Nielsen Media Research to its clients, there’s a raging debate whether or not the $8 billion-plus live sports marketplace should move from live ratings to C3 ratings. The veteran…

Billy Mays Will Continue to Pitch After Death

An ad that pitchman Billy Mays taped prior to his death June 28 from a heart attack will be introduced posthumously, the Associated Press reports. The commercial for a product called Mighty Tape will start airing July 20. Other ads…

TV Networks Fighting Against House Plan to Change Ads for Prescription Drugs

The major broadcast networks –ABC, CBS, NBC and Fox—argued in a letter to the House Ways and Means Committee that a possible plan to eliminate a tax deduction for prescription drug ads, one of their major ad categories, would cost…

Does Leno Have a Secret Strategy to Entice Autos to Advertise on His New Show?

NBC is refitting a Burbank soundstage so that Jay Leno can drive his prized vintage cars onstage some nights when he his hosting his new 10 p.m. talk show, The Hollywood Reporter says. The publication speculates that it could be…

There Is Actually a Silver Lining Re: Ad Spending on TV

While the spending of ad dollars on TV is clearly down in this economy, the silver lining is that TV’s share of ad spending will actually increase this year over last year, according to a new forecast by media agency…

Slow Upfront? Not for this Automaker: Subaru and its Media Agency, Carmichael Lynch, Busy Integrating Product on TV Shows

Andrew HamppAdvertising Age Next week, Subaru’s Impreza WRX gets a co-starring role on Syfy’s "Eureka," which returns for its fourth season July 10. The vehicle will be featured in several episodes as the high-tech replacement for Tabitha, an old jalopy…