Gidget, the famous Taco Bell chihuahua, has passed away, People.com reports. The dog, known for the commercials with the "Yo quiero Taco Bell" catchphrase, suffered a stroke at the age of 15. She died Tuesday night. –Sergio Ibarra
This is based on a number of conversations I never had with some of the very top executives on both the buying and selling sides of the table, if you catch my drift. What’s controlling the slow-as-molasses-Upfront Marketplace is pure,…
Advertiser demand for soccer’s 2010 World Cup remains strong, despite the recession, Multichannel News reports. Univision has already sold about 65% of its inventory, as well as other on-air elements. The network says it is ahead of where it was…
[Editor’s Note: It’s been a long-slow summer so far waiting out the Upfront, as the interview below with OMD’s Alan Cohen, courtesy Ad Age, attests. But before you get to that, we offer a most important article first. As planners,…
FedEx, which made news when it did not have a commercial in the Super Bowl this year for the first time in 18 years, starts its first ever web video campaign today, July 20, 2009, the New York Times reports….
Citing weak auto advertising and the downgrading of its debt, Sinclair Broadcast Group, which owns 58 TV stations in 35 markets, said it may be forced into bankruptcy, The Hollywood Reporter reports. Sinclair, the nation’s 12th-largest TV station group, has…