While many TV buyers and sellers are slogging through a tough upfrront season, at least one automaker, Subaru, has been working on deals to get its cars integrated into programming, especially in a number of cable TV shows. Andrew Hampp…
There was a hopeful moment last week when the upfront market appeared to finally be breaking, but as of now it remains stalled, The Hollywood Reporter says. NBC Universal and Group M continue to say that their deal isn’t finalized;…
NBC Universal and Group M have wrapped up the first upfront deal of the year, sources tell Broadcasting & Cable. The two companies denied that the deal is complete. Source said the agreement calls for an overall 7 point CPM…
Young Broadcasting has opted not to restructure and will head to the auction block in New York on July 14, the Tennessean says. The company, which owns 10 stations nationwide, including Nashville’s WKRN, filed for bankruptcy in February as the ad…
MediaVest is seeking to add a secondary guarantee to its TV deals with select networks, based on new data from media and marketing research company TRA and TiVo, Advertising Age reports. The secondary guarantee will be based on the percentage…
BIA Advisory Services has revised downward its earlier projected TV station revenue estimates for 2009 to $16.6 billion, a 17.3% decline from 2008 — and a return to 1995 levels. The second edition of BIA’s quarterly "Investing In Television Market Report" also…
The Supreme Court Monday declined to hear Hollywood studio and TV network arguments seeking to block Cablevision Systems Corp.’s remote-storage DVR technology, the Associated Press says. The studios and networks argue that the technology violates copyright laws. With the justices…
The extent of the drop in upfront spending may become apparent this week, with at least one initial deal poised to conclude and other negotiations starting, Variety says. ABC is getting closer to beginning negotiations, even as NBC Universal is…
The television upfront market finally appears to be moving, as NBC Universal and GroupM close in on a broadcast and cable deal for the coming season, Adweek says. The broadcast portion of the deal, sources say, includes a drop in…