Advertising

Single-Sponsor Ad Pods for Hallmark Channel

Mutual of Omaha will be the first sponsor in a new Hallmark Channel ad format that allows a single advertiser in a commercial pod, Variety says. Called “Fast Break,” the pods, designed to break through ad clutter, give a single…

No Hope for Future of TV Business, Says a Former Major Wall St. Analyst

A story entitled “Sorry, There’s No Way to Save the TV Business” has been posted by Henry Blodget at his blog, businessinsider.com. Blodget was one of the leading analysts on Wall St. during the Internet boom who was later barred from…

Olive Garden Cancels Letterman Ads for the Year

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Conservatives Call For Boycott of Letterman Advertisers—Embassy Suites Says It Has Pulled its Ads from CBS.com.; A Blogger’s Eloquent Defense of Dave

Some conservatives and conservative groups are calling for a boycott of marketers who advertise on David Letterman’s late-night talk show on CBS because of the jokes he told about Sarah Palin and her family last week. One of the advertisers…

Once Banned, Ads for Hard Liquor Becoming Increasing Common on TV Stations, Including Those Owned by the Major Networks

It’s become “a real boozy time on television,” the New York Post reports. With TV stations stuggling for ad revenue, “local affiliates are not only accepting hard liquor ads—they are actively courting the $451 million distilled-spirits advertising business," the paper…

In Late Night, It’s Time to Give Peace a Chance

By Josef Adalian What do Conan O’Brien, David Letterman and the Iraqi people have in common? All are involved in wars they didn’t create — and probably wish would end as soon as possible. Unfortunately, while there’s at least the…

Syndicators Say 10 p.m. is Their Sweet Spot

Forget Jay Leno: Advertisers who want bang for their buck at 10 p.m. ought to consider syndicated programming. That’s the (predictable) pitch coming from the Syndicated Network Television Association, which issued a report last week noting that many syndicated shows…

Broadcast TV Advertising Down 11.9% in Q1

Total broadcast television advertising declined 11.9% to $10.5 billion in the first quarter, according to data from the Television Bureau of Advertising’s TNS Media Intelligence report, The Hollywood Reporter says. Spot TV fell the most in the top 100 markets,…

Lawmakers Ask Broadcasters to Lower Volume on Ads

U.S. Rep. Anna Eshoo (D., Calif.) has sponsored a bill requiring the FCC to force broadcasters to keep the volume on TV ads at the same volume as the programs they run in, and not louder, reports the Wall Street…

TV Sets with Built-in Connection to the Internet Start Shipping to Retailers—If Popular They Could Upset the Traditional TV and Film Biz Models

The shipment of TV sets with direct connection to the Internet has begun, Variety reports. Most "disturbing will be the potential ability for people to easily grab a pirated film online and stream it directly to their television," the article…