By Andrew Hampp, Advertising Age They’re the most ubiquitous ads on TV, and they’re more important to a network than any $100 million upfront buy. They’re on-air promos, and they’re here to stay — even if you’re fed up with…
Viewers would rather watch promotions for other TV shows than sit through advertisements for soap and soup. That’s the finding of a new audience analysis conducted by TV marketing association PromaxIBDA in association with TiVo’s StopIIWatch ratings service. According to…
BMW will return to AMC’s “Mad Men” as the exclusive sponsor of the Aug. 16 premiere, says Mediaweek. The program will air with limited commercial interruption. –Elizabeth Jensen
Jay Leno doesn’t move to NBC’s 10 p.m. slot until Sept. 14, but starting later this month, fans can find original mini-monologues from the former late-night host at that hour, embedded in the network’s promos for the program, reports Variety….
The upfront market is off to a slow start, but broadcast network executives are already at work on new integrated product campaigns for the coming season, they told Tuesday’s ANA Alliance for Family Entertainment gathering, Broadcasting & Cable reports. Unilever’s…
NBC’s dramatic move of Jay Leno into a Monday-Friday primetime slot may save the network a lot of money, but don’t expect the show do to big ratings, ad buyers have told Advertising Age. "He will guarantee NBC a third-place…
Shares of CBS Corp. dipped Monday after Standard & Poor’s lowered its debt rating on the media company, according to Forbes.com. A S&P analyst was particularly bearish about the recovery of the ad market. —Chuck Ross
NBC is touting Jay Leno’s new prime-time program, which will make its debut Sept. 14, as an innovative, DVR-proof move, but buyers say the new talk show will draw fewer viewers than ABC and CBS on any given night, and…