Local TV stations may finally be seeing an end to the freefall in auto advertising, their biggest category, the New York Times reports. With weaker car dealers shutting down at the behest of GM and Chrysler, some of the remaining…
Name: Brian Buchwald Title: Senior VP, local integrated media, NBC Age: 34 Big Break: Because he was named to the NBC Affiliate Futures Committee in early 2006, Mr. Buchwald was able to co-found the NBC broadband syndication marketplace that jumpstarted…
Bankrupt automaker GM said it will maintain its ad budget of between $40 million and $50 million a month, the Wall Street Journal reports. The figure is less than in recent years, but about the same as pre-bankruptcy filing. –Elizabeth…
By Chuck Ross What a day. Here’s how it went: First, Politico.com reported that the Olive Garden restaurant chain pulled its ads from “Late Show With David Letterman” in response to Letterman’s jokes about Alaska Gov. Sarah Palin and her family….
The upfront ad sales market could begin before the July 4 weekend, Broadcasting & Cable says. Some agencies have started registering their budgets, a sign that substantive talks could be set to begin soon. –Elizabeth Jensen
DirecTV has a deal with Invidi Technologies that will let it individualize ads for subscriber households, Multichannel News says. The ad-insertion technology won’t be operational on the satellite service until 2011. Rival Dish Network already signed a similar deal. –Elizabeth…
Total local ad spending for newspapers, radio and broadcast TV has plunged 32% since the first quarter of 2005, says Mediapost. Figures for the first quarter of 2009 were $8.5 billion, down from $12.5 billion in the comparable 2005 period….