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ABC & Oscar Plus Ten: Academy Expands Best Picture Noms

There will be 10 best picture nominees at the 2010 Oscars, ABC and the Academy of Motion Picture Arts and Sciences announced Wednesday. The move could dramatically up the star wattage at the ceremony, which like many awards shows, has…

Local TV Car Ads Appear to Be Stabilizing

Local TV stations may finally be seeing an end to the freefall in auto advertising, their biggest category, the New York Times reports. With weaker car dealers shutting down at the behest of GM and Chrysler, some of the remaining…

Hot List: Brian Buchwald

Name: Brian Buchwald Title: Senior VP, local integrated media, NBC Age: 34 Big Break: Because he was named to the NBC Affiliate Futures Committee in early 2006, Mr. Buchwald was able to co-found the NBC broadband syndication marketplace that jumpstarted…

GM to Maintain $40 Million-to-$50 Million Ad Budget

Bankrupt automaker GM said it will maintain its ad budget of between $40 million and $50 million a month, the Wall Street Journal reports. The figure is less than in recent years, but about the same as pre-bankruptcy filing. –Elizabeth…

Here’s What’s up With Olive Garden Flip-Flopping About Whether It Pulled Ads From ‘Letterman’ Over the Palin Flap

By Chuck Ross What a day.  Here’s how it went: First, Politico.com reported that the Olive Garden restaurant chain pulled its ads from “Late Show With David Letterman” in response to Letterman’s jokes about Alaska Gov. Sarah Palin and her family….

Why the Multi-Billion Dollar TV Upfront Marketplace Isn’t Moving

Yes, some product integration deals are being made, and yes, some agencies are finally registering their budgets with networks, but buyers and sellers really are at an impasse, Ad Age reports. —Chuck Ross

Upfront Standoff Begins to Show Signs of Breaking

The upfront ad sales market could begin before the July 4 weekend, Broadcasting & Cable says. Some agencies have started registering their budgets, a sign that substantive talks could be set to begin soon. –Elizabeth Jensen

Individualized Local Ad Spots for DirecTV

DirecTV has a deal with Invidi Technologies that will let it individualize ads for subscriber households, Multichannel News says. The ad-insertion technology won’t be operational on the satellite service until 2011. Rival Dish Network already signed a similar deal. –Elizabeth…

Local Media Ad Revenue Plunged 32% Since 2005

Total local ad spending for newspapers, radio and broadcast TV has plunged 32% since the first quarter of 2005, says Mediapost. Figures for the first quarter of 2009 were $8.5 billion, down from $12.5 billion in the comparable 2005 period….

Palin Accepts Letterman’s Apology

Alaska Gov. Sarah Palin has accepted David Letterman’s apology for jokes the late-night host made about her daughter on his show last week, ABC News reports. In part Palin said, in a statement, “Of course it’s accepted on behalf of…